Location
Hybrid role based in London office, requiring 2 days per week on-site.

Hours
Flexible schedule with a remote-friendly approach to collaboration.

Salary
Negotiable, with competitive compensation packages including base salary and annual bonuses.

About the Role
The International Growth – CRM, Loyalty & Incentives Manager at Tripadvisor leads the localization of reward and CRM structures, incentive testing, lifecycle localization, and regional customer retention strategies. This role defines what "loyalty" means across different cultures by developing tailored value propositions, offers, and incentives—from points to experiential rewards—to drive long-term customer lifetime value (LTV). You will own how these incentives are communicated, ensuring CRM messaging and lifecycle journeys resonate locally across diverse international markets. Key responsibilities include designing localized incentive structures based on consumer behavior, adapting global CRM strategies for regional nuances, identifying untapped growth opportunities through data analysis, benchmarking competitors quarterly, leveraging AI to predict retention risks and generate localized content, and deploying preemptive incentive offers to at-risk segments. This role requires a strategic mindset combined with hands-on execution to maintain Tripadvisor’s leadership in global CRM and loyalty initiatives.

What We Offer
Competitive compensation routinely benchmarked against industry standards, flexible working arrangements to suit your lifestyle, donation matching for charitable giving, tuition assistance for career development, an annual lifestyle benefit, travel perks, employee assistance programs, comprehensive health benefits, and a generous referral scheme. Tripadvisor fosters a culture of work-life balance, trust, accountability, and inclusivity.

Our Cultural Pillars
- Traveler first: Creating value for travelers and partners through insights and behaviors.
- Execution is our edge: Agile, data-driven, and scalable solutions with fast iteration.
- We succeed together: Collaborative, humble, diverse teams with shared goals and transparent ownership.

Experience
Proven experience managing CRM and/or incentives in at least two distinct global regions such as EMEA, APAC, or LATAM.

About you
Strong cross-cultural literacy with a deep understanding of behavioral economics and incentive psychology as it varies by culture. Analytical rigor with the ability to interpret test results, form hypotheses, and develop learning agendas. Proficient in using AI tools for insight generation, prototyping, and accelerating content creation.

Qualifications
Relevant experience in CRM, loyalty, or incentive management roles with demonstrated success in international markets. Strong analytical and strategic thinking skills combined with excellent communication and collaboration abilities.