Location
Hybrid role based in London office, requiring 2 days per week on-site.

Hours
Full time, flexible schedule with remote-friendly approach.

Salary
Negotiable

About the Role
The International Growth – CRM, Loyalty & Incentives Manager at Tripadvisor leads the localization of reward and CRM structures, incentive testing, lifecycle localization, and regional customer retention strategies. This role defines what "loyalty" means across different cultures by owning the value proposition, offers, and incentives, and how they are communicated. You will deploy the right incentives—from points to experiential rewards—to drive long-term lifetime value (LTV) and ensure CRM messaging and lifecycle journeys resonate locally across global markets.

Key responsibilities include designing and testing regional-specific incentive structures such as cashback, points, or gamification based on local consumer behavior; adapting global CRM strategies for regional nuances across email, push, and SMS campaigns; identifying untapped growth opportunities through data analysis and market research; performing competitive benchmarking to stay ahead of local market trends; using AI modeling to predict and retain "at-risk" customer segments; and leveraging GenAI tools to scale localized content creation and analyze regional sentiment.

This role offers the opportunity to work in a dynamic, data-driven environment with a global impact, supported by a culture that values execution, collaboration, and innovation.

Experience
- Proven experience managing CRM and/or incentives in at least two distinct global regions (e.g., EMEA, APAC, LATAM).
- Strong analytical skills with the ability to interpret test results and develop new hypotheses.
- Experience with AI tools for insight generation and content prototyping.

About you
- Deep understanding of behavioral economics and how incentive psychology varies by culture.
- Cross-cultural literacy and ability to adapt strategies to diverse markets.
- Agile, data-driven, and able to prioritize and execute with a global mindset.

Qualifications
- Relevant experience in CRM, loyalty programs, or incentives management.
- Proficiency in AI-driven content creation and predictive analytics is highly desirable.
- Strong communication skills to collaborate with international teams and stakeholders.