Location
London

Hours
Full Time

Salary
Negotiable

About the Role
At Tripadvisor, we believe we are better together and welcome you for who you are. As the world's leading travel platform, Tripadvisor and its subsidiary Viator connect travelers with over 300,000 travel experiences worldwide. Our Marketing Analytics team owns the analytics stack for marketing — including Search, CRM, Display, and Affiliate — operating in a fast-paced ecommerce environment where booking dynamics, intent signals, and seasonality create unique data challenges.

The Sr Data Analyst, Search Marketing role is centered on strong analytical skills, fluency in SQL, and deep understanding of the search marketing landscape — including paid and organic search interactions, SERP evolution, and their impact on traffic and revenue. You will bring solid search marketing analytics expertise and work independently from day one, partnering closely with channel owners and stakeholders. You will also mentor less experienced analysts and contribute to advancing AI tools that enhance analytics.

Key responsibilities include analyzing search performance to generate actionable insights, ensuring accurate measurement of search channel performance, supporting experimentation and incrementality tests, tracking SERP changes and Google algorithm impacts, analyzing competitive and demand landscapes, monitoring daily search trading, collaborating across marketing channels and ML teams, and applying AI tools to improve analytics efficiency and insight quality. You will help build business cases that improve search traffic and commercial outcomes over time.

Experience
- 3-5 years in an analytical role, ideally in a fast-paced ecommerce company
- Experience in Search Marketing Analytics is a plus
- Strong SQL skills and comfort working with large, complex datasets
- Basic proficiency in Python
- Experience with data visualization tools such as Tableau or Looker
- Solid understanding of statistical testing and experimentation

About you
- A solid analyst first: structured thinking and data fluency come naturally
- Data driven: you let numbers guide conversations and challenge assumptions with evidence
- Curious about search marketing: eager to understand ranking, traffic shifts, and business impact
- A true team player: collaborate well with analysts, ML colleagues, and stakeholders
- Genuinely interested in AI: proactive in exploring AI tools and growing skills
- Comfortable asking questions and learning quickly
- Clear communicator able to simplify complex data into actionable insights
- Self-motivated and able to work independently in a fast-moving environment while collaborating effectively

Qualifications
- Bachelor's degree in an analytical field such as Math, Economics, Statistics, Engineering, or related
- Strong communication skills to present findings clearly to non-technical stakeholders

Nice to Have
- Familiarity with SEM, SEO, PPC, or content marketing concepts
- More advanced programming experience in Python or R
- Hands-on experience with AI-powered analytics or querying tools
- Experience working in a matrixed, cross-functional marketing team