Location
Hybrid in the UK with 2 days per week in our London office.

Hours
Flexible schedule with a remote-friendly approach to collaboration.

Salary
Negotiable

About the Role
Tripadvisor is seeking a Content Manager for our Italian market to develop outstanding, culturally-aligned experiences for a global audience. You will be a key representative of our users, ensuring content fosters trust, resonates locally, and drives conversion. Acting as the bridge between global product vision and local cultural reality, you will directly contribute to business growth by improving user engagement and brand perception in one of our most important markets.

As part of the Localization team, you will collaborate with product, marketing, analytics, research, engineering, and design teams to influence all aspects of content creation.

Key responsibilities include:
- Localize, write, edit, and transcreate clear, culturally relevant, and compelling content across all user-facing touchpoints, owning the voice of your market.
- Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority features from concept to launch.
- Manage AI-native localization workflows, including LLM-driven processes, prompt design, and machine translation to protect quality and scale content.
- Act as the voice of the traveller by synthesizing local user research and market trends to challenge global assumptions and advocate for local needs.
- Initiate and support A/B testing on localized content to measure impact on conversion, engagement, and traffic.
- Collaborate closely with cross-functional teams to integrate content into design and development from the start.
- Ensure all content aligns with Tripadvisor Group’s brand voice and tone while feeling natural to local users.
- Partner with translation vendors to create, maintain, and optimize linguistic assets.
- Maintain a continuous QA mentality to keep UX fresh and relevant, proactively identifying and fixing content-related issues with data-driven recommendations.

Experience
- Native-level fluency and cultural authority in the Italian market.
- 5+ years in localization, UX writing, transcreation, translation, content design, or related roles within global ecommerce or tech companies.
- Experience in the travel industry is a significant plus.
- 3+ years working with translation management systems and familiarity with linguistic quality assurance frameworks (e.g., MQM).
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making.
- Proven ability to operate effectively with a global-first mindset.

About you
- Open-minded and innovative, comfortable experimenting with AI and technology to automate repetitive tasks and focus on creativity.
- Strong understanding of localization practices and foundational internationalization principles.
- Solid grasp of UX content methodologies, comfortable with design tools (e.g., Figma, Miro), user research analysis, and data-informed decision making.
- Excellent communication and collaboration skills, able to build strong relationships with cross-functional teams and advocate for localized content as a driver of global growth.

Qualifications
- Deep, intuitive understanding of language, culture, and user behavior in your market.
- Experience working in a fast-paced, data-driven, and agile environment.
- No specific formal qualifications required beyond relevant experience and skills.