Location
London - Shell Centre

Hours
Regular, full-time position

Salary
Negotiable

About the Role
Strategic Communications and Brand is an integrated team of communications, employee engagement, and brand professionals that combine compelling storytelling, creative content and data-led insights with media, campaign, and reputation strategy. The Corporate Digital Channels Adviser is part of Corporate Digital Strategy and Channels, a team that oversees communications across Shell's owned global digital and social channels. You will help bring Shell's corporate narrative to life across digital platforms, working closely with teams across Communications, Brand and Digital. The role focuses on driving integration, strengthening consistency across channels, and ensuring content and campaigns work together to support communications priorities.

You will lead the execution of corporate web content strategy across shell.com, defining corporate content structures, user journeys and content models, including information architecture and page structure, in partnership with the Web Assurance team and aligned with defined digital frameworks and standards. You will define and implement scalable global-to-local content frameworks across corporate web pages, partnering with Web and Content teams to ensure consistency, clarity and quality across markets.

Key responsibilities include leading the corporate communications experience across key corporate sections on shell.com such as “Who we are”, “What we do” and “News and Insights”, working with subject matter experts to ensure alignment with corporate communications priorities, regulatory requirements and agreed governance. You will own the strategic planning and optimisation of the homepage, collaborating with teams across Strategic Communications and Brand to ensure it reflects corporate communications priorities, audience needs and reputation objectives.

Additionally, you will lead optimisation of corporate content for search and AI-driven discovery (SEO/GEO), embedding best practice into content structure within the corporate content framework. Using analytics, search data and performance insights, you will continuously optimise content, improve discoverability and inform content prioritisation. You will ensure integration of corporate communications across web and owned digital channels and own and optimise key digital storytelling formats across shell.com, including “Our Stories” and “The Energy Podcast”, ensuring alignment with corporate communications priorities and audience needs.

Experience
Significant experience in corporate digital content and web management, with a strong understanding of how content supports corporate reputation and business objectives. Proven expertise in shaping and optimising web content structures (e.g. information architecture, page design, content models) to improve usability, clarity and discoverability. Strong knowledge of SEO and GEO, with the ability to embed best practices into content development and optimisation. Demonstrated analytical capability, using data, search insights and performance metrics to inform content decisions and drive continuous optimisation. Experience managing and optimising multi-format digital content (web, video, audio), including channel-level delivery and performance improvement. Skilled in collaborating with complex stakeholder groups to enable best possible performance. Curiosity and awareness of external digital trends, platforms and technologies, and their application to corporate communications.

About you
You are a strategic thinker with excellent communication and collaboration skills. You have a passion for digital storytelling and a strong commitment to delivering high-quality corporate communications. You thrive in a dynamic environment and are motivated by continuous learning and innovation. You value integrity, respect and inclusivity in the workplace.

Qualifications
Relevant professional experience in digital communications, content strategy or related fields is essential. Formal qualifications in communications, digital media, marketing or similar disciplines are advantageous but not mandatory.