Location
White City, London - 2 days a week in the office

Hours
Full Time

Salary
Negotiable

About the Role
This role plans and delivers the CRM & VOD media activity including emails, push notifications, in-app messages, and targeted promo trailers to support campaign priorities and channel needs, driving marketing outcomes. You will work alongside marketing, media, and creative teams to deliver a marketing plan that achieves desired results. Using your specialist media expertise, you will enhance strategic plans provided by media strategists and act as the CRM & VOD expert within agile campaign pods or other teams, offering advice, learnings, and ideas to drive performance and innovation. Responsibilities include setting up and activating CRM & VOD promo campaigns accurately on relevant systems to ensure the right message reaches the right audience at the right time. You will execute and optimise CRM channels such as email, push and in-app notifications, and targeted trailers on ITV’s video on demand platform (ITVX). Working closely with creatives, you will ensure all activity is high quality, on brand, compliant, appropriate, and performant for each media channel. Employing structured testing techniques, you will deliver continuous improvement in campaign metrics, monitor performance, and feedback learnings to the wider CRM team to optimise all CRM activity.

Experience
- Experienced in planning, activating, and optimising targeted digital campaigns across multiple formats, working towards clear outcomes and KPIs
- Experience with CRM systems (Braze preferred) and/or media planning systems
- Strong ability to understand and interpret data to support decision making
- Experience working in a fast-paced and dynamic environment

About you
- Organised and able to work under pressure with high attention to detail
- Fluent in Google Workspace suite (Sheets, Docs, Slides) for campaign planning and performance reporting
- Flexible and adaptable to changing circumstances
- A can-do, collaborative, and proactive approach
- Genuine passion for ITV programmes, film, and TV
- Strong communication skills with the ability to foster stakeholder relationships across various business areas
- Comfortable presenting in meetings and providing performance updates to stakeholders
- Strong understanding of data compliance requirements in electronic communications

Qualifications
A marketing-related qualification is desirable