Location
White City, London - Hybrid working available

Hours
Full Time

Salary
Competitive salary (not specified)

About the Role
We are seeking a Data Analyst to join the ITV Insight Group's Central Insights team. Central Insights plays a crucial role in shaping ITV's understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape. Our work helps the business understand how viewers engage with ITV's content across broadcast, VOD and SVOD, supporting key decisions across content, scheduling, marketing, product, strategy and performance planning. As part of a cross-functional team, you will partner with Insight Managers, Data Scientists, Data Engineers, Analysts and business stakeholders to understand their challenges and help answer the "big questions". You will use data to create clear, accurate and actionable insight, helping stakeholders make better decisions and supporting ITV's wider strategic objectives.
As a Data Analyst, you will be responsible for delivering analytical requirements for your business area, working with the wider team to produce high-quality analysis, dashboards, reports and recommendations. You will be encouraged to sharpen your technical skills, think critically about the questions being asked, and communicate insight in a way that is clear, trusted and impactful.
The team is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight at the centre of our digital transformation strategy. The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD to offset declines to Linear TV? ITV Insights leads the business to its most successful future by putting insight with integrity, ingenuity, and impact at the heart of every key decision.

Key Responsibilities
- Analyse audience behaviours and provide insight on viewers to drive business value
- Provide accurate and insightful analysis on how viewers engage with content across broadcast, VOD and SVOD
- Communicate analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner
- Create analysis, dashboards and reports to help stakeholders understand performance against key business KPIs
- Support proof of concept analysis for new metrics, methodologies, segmentations or analytical approaches
- Develop and embed dashboarding solutions for business stakeholders, enabling a culture of self-service analytics
- Evaluate performance of content, release strategies, marketing activity and product experiments, supporting recommendations for future tests and next steps
- Work with large and complex datasets to identify trends, opportunities and risks in viewer behaviour and content performance
- Support forecasting and performance analysis across key business KPIs
- Collaborate with subject matter experts including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward
- Help embed analytical best practice across the team, including clear documentation, reproducible analysis and high-quality standards in analytical delivery

Experience
- Proven experience or similar exposure within a data analytics role, with the ability to turn complex data into meaningful insights
- Ability to create insightful analysis and dashboards
- Comfortable visualising and presenting analysis across reports, PowerPoint, dashboards and email
- Experience using SQL to analyse large datasets
- Understanding of analytical techniques and statistical concepts
- Experience using Python for analytics, data transformation or modelling
- Experience working with cloud-based platforms such as GCP, BigQuery, AWS, Redshift or Databricks is desirable
- Experience working with data visualisation tools such as Tableau or Looker Studio is desirable
- Experience working with first and third party data, ideally in TV, media, streaming, product, marketing or customer analytics environment
- Experience using Jupyter notebooks is preferable
- Experience of forecasting or predictive modelling in a business analytics context is preferable

About you
- Strong attention to detail and a drive to produce accurate, trusted and well-documented analysis
- Strong communication skills with the ability to tell clear and impactful stories with data
- Ability to work collaboratively with analysts, insight specialists and business stakeholders
- A curious and critical mindset, able to question assumptions and understand limitations of analysis
- Keen problem solver demonstrating critical thinking and strong communication skills
- Passion for TV programmes and interest in the wider media landscape
- Interest in improving insight capability through automation, self-serve analytics, documentation or new ways of working

Qualifications
Not explicitly stated, but relevant experience and skills in data analytics, SQL, Python and data visualisation tools are expected.