
Location
London TVC
Hours
Full Time
Salary
£52,000 - £57,000 per annum depending on relevant skills, knowledge and experience. Plus London Weighting Allowance of £5,441.
About the Role
This is an exciting role within the CRM, Data & Insights team supporting BBC Studios' Kids & Family (K&F) Productions, including the globally popular show Bluey. Reporting to the VP, Insight (K&F), you will provide insights throughout the content and brand lifecycle, from understanding changing kids' viewing habits to informing development of new and existing IP, performance reporting, and supporting commissioning and commercial decisions.
You will work closely with multiple teams across BBC Studios including Production, Brands & Licensing, Development, Strategy, Marketing, Consumer Products, Gaming, Digital, and Content Sales. Collaboration with other insight teams across BBC Studios and BBC Group Audiences is key.
Your responsibilities include driving key insights to support creative and commercial decisions, leading on Bluey brand insight requests and reporting, managing the K&F Trends programme, integrating digital data into reporting, designing and managing ad hoc research projects, and managing supplier relations including budget and contract management.
Experience
- Proven track record in designing and delivering multi-market research programmes that influence business decisions.
- Strong quantitative analytical skills, with the ability to creatively work with large data sets and existing data sources.
- Confident use of industry sources and software such as Techedge, Nielsen, Tubular, YouGov, and Insight Family.
- Ability to build and maintain excellent relationships with internal partners and wider teams.
About you
- Strong communicator able to tell compelling stories in a relevant, creative, and engaging manner.
- Collaborative and able to work effectively with senior stakeholders and cross-functional teams.
- Proactive and organised with the ability to prioritise insight needs and manage multiple projects.
- Experience within the Children’s market is a bonus but not essential.
- Experience running qualitative groups and managing large scale brand trackers is desirable but not required.
Qualifications
No specific qualifications are stated; however, relevant experience and skills in insight, research, and data analysis are essential.
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