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Marketing Executive

BBC
Office & Professional
Office & Professional
£29,500 - £32,000/Year
Full-time, Entry Level
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Description

Location
London - Hybrid working available

Hours
Full Time - Permanent

Salary
£29,500 to £32,000 depending on relevant skills, knowledge and experience. The successful candidate will also receive London Weighting in addition to their base salary.

About the Role
The BBC Studios Title Marketing team, part of the Global Content division, provides marketing support across a wide range of titles including Scripted, Unscripted, and Kids & Family genres. This role focuses on Scripted and Kids & Family titles, supporting marketing campaigns throughout the title lifecycle—from development through production to transmission and post-transmission. The Marketing Executive will run B2B marketing campaigns for allocated scripted drama and comedy titles, including new and returning series, while also supporting other genres as needed. You will work closely with internal teams such as Sales, Commercial, Communications, and Creative, as well as production companies, commissioners, co-producers, and key buyers to align B2B and B2C campaigns. This role contributes to driving funding for productions and enhancing BBC Studios’ global reputation as a world-class studio. Reporting to the Senior Marketing Managers for Scripted and Kids & Family, you will gain hands-on experience delivering international marketing campaigns and develop skills in both B2B and B2C marketing within a leading media organisation.

Why Join the Team
Join BBC Studios and help bring world-class content to audiences worldwide. You will support marketing for some of the industry’s most exciting projects, collaborating across Sales, Creative, Communications, and Production teams. This is an excellent opportunity to build your career in marketing within a respected global media company.

Key Responsibilities
- Support the development and execution of B2B marketing campaigns to sell titles to international buyers, from proposition and strategy development to creative briefing and production.
- Assist senior marketing team members and progressively take on campaign management responsibilities.
- Manage delivery of creative assets including trade key art, promos, pitch decks, and sales materials, ensuring brand compliance and timely delivery within budget.
- Build and maintain strong relationships with internal stakeholders, production companies, external agencies, commissioners, co-producers, and key buyers.
- Coordinate asset supply to customers and manage file delivery systems.
- Contribute to wider Title Marketing team strategy and cross-genre initiatives.
- Comply with BBC safety policies and diversity principles, contributing to a positive team environment.

Requirements

Experience
- Minimum 2 years marketing experience, ideally with a focus on B2B marketing and some knowledge of B2C.
- Passion for B2B marketing and understanding of the global B2B TV market.
- Experience delivering marketing campaigns through creative development, asset production, and delivery.
- Proven ability to liaise with stakeholders, manage feedback, and gain creative approvals.
- Proficient in PowerPoint and Excel, with experience in finance administration such as raising POs, invoicing, and budget management.

About You
- Enthusiastic about the Scripted and Kids & Family genres.
- Strong understanding of marketing strategy principles and ability to contribute to strategy development.
- Excellent communication skills with the ability to write concise and compelling creative briefs.
- Collaborative team player with strong relationship-building skills.
- Flexible and adaptable to working across multiple projects and genres.

Qualifications
- Marketing experience within the TV or entertainment sector is desirable but not essential. Transferable skills and relevant experience will be considered.

Expiry date: 01/09/2026
Marketing Executive
Company:
BBC
Salary:
£29,500 - £32,000/Year
Job Type:
Full-time, Entry Level
Location:
London