Location
White City, London - 2 days a week in the office

Hours
Full Time

Salary
Negotiable

About the Role
This role is responsible for the seamless translation of ITV's annual media strategy into high-performing individual campaigns. You will act as the vital link between high-level strategic direction and tactical delivery, creating the specific parameters and frameworks that ensure paid and owned media activity is consistent and effective. Key responsibilities include:

Strategic Translation
Break down the annual media direction into actionable campaign-level strategies, creating tactical parameters and guardrails to guide media representatives within squads.

Campaign Coordination
Lead campaign briefings in collaboration with Marketing and Creative teams, ensuring all stakeholders understand the strategic intent and media responses align with broader brand goals.

Quality Guardianship
Monitor priority media activity to ensure alignment with the briefed strategy, acting as a day-to-day consultant to media specialists and reviewing responses for high-quality execution across all channels.

Process Management
Oversee the campaign development process from brief to launch, working closely with paid and owned specialists to troubleshoot issues and ensure deadlines are met without compromising quality.

Learning & Analysis
Serve as the "PCA (Post-Campaign Analysis) Champion," leading the monitoring of integrated learnings and turning campaign data into monthly trade analysis to inform future briefs.

Audience Insight Application
Collaborate with the Insights team to apply a deep understanding of ITV’s viewers to specific campaigns, identifying growth opportunities based on media behaviours.

Trend Monitoring
Maintain a strong pulse on industry trends and challenges, providing regular updates on how shifts in the media landscape may impact current or upcoming campaigns.

Subject Matter Expertise
Consult with broader marketing teams (Marketing, Creative, and/or Press) as a media subject matter generalist.

Experience
Proven experience in a media role (agency or client-side) with a track record of coordinating multiple stakeholders in a complex environment.

About you
- Strong knowledge of both Paid and Owned media channels, including TV, Social, and CRM, and how they function together in a campaign mix.
- Highly experienced in interpreting data and insights to inform tactical decision-making and campaign optimisations.
- Skilled at translating broad marketing objectives into clear, concise media briefs.
- Proven ability to synthesise complex media structures, disparate data sources, and innovative tactics into simple, persuasive narratives (predominantly via slide-based presentations) that gain stakeholder buy-in.
- Strong communication skills with the ability to build relationships and explain media concepts clearly to non-specialist stakeholders.
- Thrives in a fast-paced environment and can pivot quickly when campaign priorities or market conditions change.
- Detail-oriented with a focus on execution quality.
- Collaborative spirit with a curious, "can-do" approach to working within cross-functional squads.
- Tenacious and autonomous, capable of problem-solving to ensure smooth execution.

Qualifications
Not explicitly stated, but relevant media management experience and skills are essential.