Location
London (Remote-friendly with option to join on-site as desired or required)

Hours
Flexible schedule to suit your lifestyle

Salary
Negotiable

About the Role
Join Tripadvisor as a Senior Data Analyst within the Search Engine Marketing (SEM) bidding team, where you will play a pivotal role in optimizing paid search advertising spend through data-led strategies. You will manage and enhance automated bidding systems, identify new opportunities, and collaborate closely with Marketing, Data Science, and Data Engineering teams across UK & FIGS markets. Your work will directly influence SEM bidding strategies and performance measurement, including planning and executing tests to evaluate bidding impacts. Additionally, you will help integrate AI tools to accelerate workflows, improve data analysis quality, and uncover deeper insights. This role encourages autonomous decision-making, self-motivation, and flexible thinking, contributing significantly to Tripadvisor’s future success.

What You'll Do
- Produce original analyses to optimize SEM bidding strategies for maximum revenue
- Improve existing automated paid marketing systems
- Plan and execute measurement tests and experiments
- Apply analytical techniques to measure true SEM spend returns
- Collaborate with cross-functional teams to align strategies and share insights
- Monitor marketing performance daily and report trends and plans to teams and leadership
- Leverage AI tools to enhance efficiency and streamline workflows
- Stay informed on emerging ad technologies, media systems management, and bidding optimization best practices

About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing and aims to be the world’s most trusted source for travel and experiences. Leveraging its brands, technology, and capabilities, Tripadvisor connects a global audience with partners through rich content, travel guidance, and marketplaces for experiences, accommodations, restaurants, and more. Subsidiaries include Tripadvisor, Viator, and TheFork. Tripadvisor fosters a culture of trust, accountability, and work-life balance, offering competitive compensation, flexible working arrangements, and a variety of employee benefits.

Experience
- Minimum 2 years in a data analytics role, preferably within digital marketing
- Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus
- Proficient in SQL with ability to write custom queries and understand database structures
- Experience using AI tools in daily workflows with eagerness to expand AI applications in SEM and data analysis

About You
- Ability to translate complex data into compelling stories and actionable recommendations
- Strong verbal and written communication skills to present findings and influence stakeholders
- Excellent multitasking, prioritization, and deadline management skills with high accuracy and attention to detail
- Passionate about continuous learning and self-improvement
- Collaborative mindset with a drive to work effectively within cross-functional teams

Qualifications
- Bachelor’s degree in Business, Mathematics, Statistics, or a related quantitative field
- Understanding of statistical analysis techniques such as regression analysis, hypothesis testing, multivariate analysis, and time series analysis