Location
London (Remote-friendly with option to join on-site as needed)

Hours
Flexible schedule to suit your lifestyle

Salary
Negotiable

About the Role
Join Tripadvisor as a Senior Data Analyst within the Search Engine Marketing (SEM) bidding team, where you will play a pivotal role in optimizing paid search advertising spend through data-led strategies. You will manage and enhance automated bidding systems, collaborate with cross-functional teams including Marketing, Data Science, and Data Engineering, and leverage AI tools to improve efficiency and uncover deeper insights. Your work will directly impact SEM bidding strategies across UK & FIGS markets, driving revenue growth and identifying new opportunities. This role encourages autonomous decision-making, self-motivation, and flexible thinking in a dynamic and innovative environment. You will also help the team adopt AI technologies to accelerate system performance and analytical quality.

What You'll Do
- Produce original analyses to optimize SEM bidding strategies for maximum revenue
- Improve and maintain automated paid marketing systems
- Plan and execute tests and experiments to evaluate bidding strategies and apply learnings
- Measure the true return on SEM spend using advanced analytical techniques
- Collaborate with Marketing, Data Science, and Machine Learning teams to align strategies and share insights
- Monitor marketing performance daily and report trends and plans to leadership
- Utilize AI tools to enhance workflows, generate insights, and streamline processes
- Stay current with emerging ad technologies, best practices, and automation opportunities to boost performance

Experience
- Bachelor's degree in Business, Maths, Statistics, or a related quantitative field
- 2+ years in a data analytics role, preferably within digital marketing
- Proficient in SQL with ability to write custom queries and understand database structures
- Familiarity with statistical analysis techniques including regression, hypothesis testing, multivariate and time series analysis
- Experience using AI tools in daily workflows with eagerness to expand AI applications in SEM and bidding
- Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus

About You
- Ability to translate complex data into compelling stories and actionable recommendations
- Excellent verbal and written communication skills to present findings and influence stakeholders
- Strong project management skills with ability to prioritize and meet deadlines while maintaining accuracy
- Passionate about continuous learning and self-improvement
- Self-motivated, flexible thinker who thrives in a collaborative environment

Qualifications
- Relevant degree as stated above
- Demonstrated expertise in data analytics and digital marketing environments