Location
London

Hours
Full Time, 12 Month Fixed Term Contract (Maternity Cover)

About the Role
The Senior Digital Content Manager leads the planning and delivery of key digital campaigns, bringing teams together to create engaging and commercially impactful customer experiences. With a strong marketing mindset and excellent project leadership skills, you will shape how new products, hero franchises, and key brand moments come to life across Digital channels. You will play a pivotal role in connecting Digital with the wider business, ensuring plans are aligned, ambitious, and set up for success.

Key responsibilities include:
- Leading end-to-end digital campaigns from ideation and strategic planning through to go-live and post-campaign analysis, ensuring clear ownership, timelines, and successful delivery across all digital channels.
- Developing integrated campaign strategies for new product launches, always-on hero products, and key brand moments, managing anticipation, launch impact, and sustained momentum.
- Coordinating Digital channel teams across Trade, Website & App, CRM, Performance Marketing, Affiliates, and other functions to ensure strategy, briefs, assets, and information are aligned.
- Driving innovation and creative thinking to amplify campaigns, partnering with Product and Technology teams to explore new experiences and functionality that improve discovery, engagement, and conversion.
- Championing Digital across the wider business by partnering closely with Brand Marketing, Social, PR, Creative, and Regional teams to embed Digital within integrated marketing plans.
- Owning the digital campaign narrative and creative consistency, reviewing key campaign assets to ensure cohesive and compelling product storytelling.
- Using data and insight to continuously improve campaigns, leading post-campaign reviews, identifying learnings, and applying performance insights to future strategies.
- Leading communication and stakeholder alignment through ideation and planning sessions, presenting clear and compelling Digital plans to senior stakeholders.

Experience
- Strategic and commercially minded digital marketing experience with a strong understanding of the wider digital ecosystem.
- Proven track record as an exceptional project leader, managing complex, interdependent campaigns and bringing multiple specialist teams and stakeholders together in a fast-paced environment.

About you
- Creative and innovative thinker with an eye for developing engaging customer experiences.
- Passionate about exploring new ideas and digital trends to evolve customer engagement and conversion.
- Confident communicator with excellent presentation, facilitation, and deck-building skills, comfortable influencing senior stakeholders.
- Energetic and solutions-focused, bringing enthusiasm and professionalism to every project.
- Highly organised and detail-oriented, able to balance big-picture thinking while managing multiple priorities and projects at pace.
- Comfortable working in a fast-paced, dynamic, and evolving environment with agility and ambition.

Qualifications
- While specific qualifications are not listed, candidates should demonstrate the capabilities needed for the role regardless of experience level.