Location
City of London, Barbican Centre

Hours
35 hours per week

Salary
£49,140 - £55,000 per annum inclusive of all allowances

Contract
12 Month Fixed Term Contract

Workplace
Hybrid (3 days in office)

About the Role
The Barbican is a multidisciplinary international arts centre in the City of London, showcasing world-class artists and performances across theatres, concert halls, cinemas, galleries, and public spaces. Each year, it presents hundreds of events and exhibitions that entertain, inspire, and provoke debate, while collaborating with local communities and supporting emerging talent in the creative industry.

We are seeking an exceptional digital marketing leader to shape the Barbican's digital presence and audience engagement. As Senior Digital Marketing & Audience Insight Manager – Content, you will lead the development of our digital content strategy across website, social media, and email channels, ensuring a compelling, audience-focused, and data-informed approach that strengthens the Barbican brand and supports organisational objectives.

Working closely with the Deputy Head of Marketing and the Senior Digital Marketing & Audience Insight Manager (Data & Products), you will drive innovation in digital storytelling, content creation, and social media strategy. You will oversee the creation of engaging content that reflects the breadth and ambition of the Barbican's arts programme, using audience insight and performance data to inform decision-making and maximise impact.

This key leadership role involves managing and developing the Social Media & Content team, championing best practices across digital marketing, and ensuring content remains creative, relevant, and effective. You will collaborate across the organisation to identify new digital engagement opportunities, support audience growth, and position the Barbican as a leader in digital marketing within the arts and cultural sector.

The successful candidate will bring significant experience in digital content and social media marketing, excellent strategic and leadership skills, and a strong understanding of how audience insight can shape content, engagement, and organisational success.

Benefits
- Barbican Membership
- Membership of the Local Government Pension Scheme (LGPS)
- 28 days annual leave plus bank holidays, increasing with service
- Access to Barbican Centre discounts including offers at the Barbican Shop and hospitality outlets
- City Corporation staff benefits and discounts throughout the City of London, including at Tower Bridge and Guildhall Art Gallery
- Reciprocal entry to various galleries and museums across London
- Employee volunteering scheme (up to 2 days per year)
- A vibrant, creative, inclusive workplace at one of the world’s leading arts centres

Experience
Significant experience in digital content and social media marketing, with a proven track record of leading digital content strategy and audience engagement initiatives.

About you
Strong strategic and leadership skills with the ability to manage and develop a team. Excellent understanding of audience insight and data-driven decision making. Creative, innovative, and collaborative approach to digital marketing. Passionate about the arts and cultural sector.

Qualifications
Relevant qualifications in marketing, digital media, communications, or a related field are desirable but not explicitly required. Demonstrable experience and skills are essential.