Location
London

Hours
Full Time

Salary
Negotiable

About the Role
The Tripadvisor Group connects people to experiences worth sharing and aims to be the world’s most trusted source for travel and experiences. Leveraging our brands, technology, and capabilities, we connect a global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. Our subsidiaries include Tripadvisor, Viator, and TheFork.

We are seeking a highly motivated B2B marketing professional with Braze experience who is a creative thinker and can conceptualize and execute best-in-class email marketing campaigns. This role requires someone who thrives in a fast-paced environment, takes projects from start to finish, and can create and implement effective plans.

Responsibilities include the development and deployment of lifecycle trigger automations, ad hoc promotions, and engagement campaigns to drive long-term customer engagement and retention. You will work cross-functionally with product, product marketing, and sales teams to translate business goals into precise delivery requirements, including data specification, segmentation and targeting logic, and dynamic content needs.

You will demonstrate success in creating marketing campaigns using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns and programs. Driving A/B testing methodology in partnership with internal stakeholders to improve email effectiveness is essential. Collaboration with copywriters and designers to create compelling email content is expected, as well as writing engaging ad copy when copywriting resources are unavailable.

Additionally, you will build analytics and reporting frameworks, gather insights from program performance data, and develop recommendations to improve results and identify new opportunities. Knowledge of email compliance regulations such as CAN-SPAM, GDPR, and CASL is required. SQL experience and knowledge of liquid coding and custom objects are advantageous. Braze experience is preferred.

We offer competitive compensation packages benchmarked against industry standards, flexible work arrangements including remote-friendly options, flexible schedules, and a strong work-life balance culture. Additional benefits include donation matching, tuition assistance, lifestyle benefits, travel perks, employee assistance programs, health benefits, and a generous referral scheme.

Our cultural pillars emphasize putting the traveler first, agile and data-driven execution, and succeeding together through collaboration, humility, and ownership. We strive to create an accessible and inclusive experience for all candidates.

Experience
5+ years’ experience in email marketing and lifecycle marketing at a B2B brand. Proven success using Braze to create and manage marketing campaigns, including nurture programs and smart-list development. Experience with A/B testing methodologies and email compliance regulations (CAN-SPAM, GDPR, CASL). Knowledge of SQL, liquid coding, and custom objects is a plus. Experience using Canva, Excel/Google Sheets, and Big Query. Demonstrated ability to use AI tools to improve efficiency and decision-making. Proven ability to operate effectively with a global-first mindset.

About you
Creative thinker with a vivid sense of curiosity who drives projects forward. Relentlessly curious and analytical, rigorously questioning assumptions supported by data. Excellent communicator verbally, in writing, and visually. Strong collaborator able to partner across diverse teams to achieve the best solutions. Skilled in stakeholder management. Avid learner who proactively acquires knowledge on new topics, systems, and markets. Expert project manager with strong attention to detail. Thrives in a fast-paced environment and works independently with minimal supervision. Demonstrated capacity to initiate and drive growth strategies and innovation. Interested in joining a high-performing team with a supportive and inclusive culture.

Qualifications
Knowledge of the latest B2B CRM practices from both commercial and regulatory perspectives. Familiarity with Braze and email marketing best practices. Strong skills in data analysis and reporting. Ability to write engaging ad copy when needed.