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Associate GTM Manager, Startups

Salesforce
Office & Professional
Office & Professional
Negotiable
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Description

Location
London

Hours
Full Time

Salary
Competitive, commensurate with experience

About the Role
As an Associate Relationship Manager for Launchpad EMEA, you will serve as Salesforce's primary presence in the European startup ecosystem. Your role involves building scalable programs, driving technical engagement, and helping VC-backed founders at every stage unlock the full value of the Salesforce platform. Positioned at the intersection of the startup community, AI-powered tooling, and enterprise software, you will work closely with EMEA SMB sales leadership and the global Launchpad team to deliver impactful outcomes.

Your responsibilities include driving technical engagement and value creation across the EMEA startup landscape by configuring use cases, demonstrating Agentforce capabilities, and helping founders understand the benefits of Headless 360 and AgentExchange. You will act as a credible technical resource for startups lacking enterprise-level support.

You will own the EMEA Launchpad program pipeline end-to-end, designing and building repeatable engagement programs for startups from accelerator to growth stage. Collaboration with EMEA SMB sales leadership and account teams will ensure VC-backed companies are identified, prioritized, and engaged in a value-led manner.

Additionally, you will enable the EMEA sales organization by running enablement sessions and office hours to equip sales leaders and account executives to engage startups consistently. Working with Launchpad leadership, you will help scale successful initiatives across the broader team.

You will also build and host founder and ecosystem events across EMEA, including curated breakfasts, innovation centre events, and partner activations. Contributing to strategic portfolio reviews with data-driven insights on the evolving European startup landscape will be a key part of your role.

Requirements

Experience
- Demonstrated experience building programs, processes, or products from scratch in early-stage, high-growth, or startup-adjacent environments, including founding a company, owning a technical sales function, running a founder program, or developing scalable GTM processes.
- Direct experience working in or closely with the venture capital and startup ecosystem, with a strong understanding of VC-backed company operations and founder priorities at different growth stages.
- Exceptional communication and influencing skills with a proven ability to work effectively across sales, technical, and executive stakeholders in complex, multi-disciplinary environments.

About You
- Technical fluency with platform configuration, AI-powered tools, and developer tooling, able to earn trust and hold credible conversations with technical founders, operators, and engineering teams.
- Hands-on experience with AI-powered solutions, vibe coding, or AI-assisted configuration tools, with a genuine perspective on how these technologies reshape startup operations and scaling.
- Familiarity with the Salesforce platform and GTM tech stack for startups, including Agentforce, AgentExchange, and Headless 360.
- Experience hosting or managing ecosystem events, founder communities, or partner programs across European markets.

Qualifications
- 4-6 years of relevant experience in venture capital, enterprise software, startup ecosystem roles, business development, technical sales, or related fields combining commercial and technical expertise.

Expiry date: 13/08/2026
Associate GTM Manager, Startups
Company:
Salesforce
Job Type:
Full-time
Location:
London