Location
London

Hours
Full time, hybrid model with 50% onsite work, subject to role requirements and regular review

Salary
Negotiable

About the Role
Join the Financial Times as a dedicated and versatile Copywriter within the Brand and Partnerships team. You will create compelling, creative, and persuasive marketing copy that brings the FT brand to life across a wide range of channels and audiences. Reporting to the Senior Marketing Copywriter, you will collaborate closely with global communications, commercial marketing, design, creative, and editorial teams to deliver impactful campaigns and messaging that strengthen the FT's reputation and encourage engagement with our journalism. Your work will span conceptual advertising campaigns, podcast and video scripts, digital ads, direct response emails, event marketing, speeches, white papers, and social media. You will also help promote the FT's brand platform internally and externally, ensuring a consistent and distinctive tone of voice. This role offers the opportunity to work in a fast-paced, collaborative, and ambitious environment at the heart of a global news organisation, combining exceptional writing skills with critical thinking, creative flair, and a passion for news, brands, and digital media.

Experience
At least two years' professional copywriting experience in advertising, marketing, media, or a related field. Demonstrable ability to create engaging and effective copy across multiple channels including print, digital, audio, and speeches. Experience writing for both consumer and business audiences with adaptable tone and style. Proven collaboration with designers, planners, product, and technology teams. Proficiency in using AI tools alongside strong editorial judgement to review and refine AI-generated content. Experience working with senior collaborators and building effective cross-team relationships.

About you
Exceptional writing skills combined with strong creative and conceptual thinking. A genuine passion for journalism, current affairs, communications, and digital media. Proactive, adaptable, and collaborative with confidence to work across different teams and seniority levels. Excellent organisational skills, attention to detail, and ability to manage multiple priorities and deadlines. Sound strategic judgement, creative curiosity, and commitment to producing consistently high-quality work.

Qualifications
A qualification in English, marketing, advertising, journalism, or a related field is required.

Desirable
Experience developing creative concepts for integrated, multi-channel marketing campaigns. Experience creating copy for brand platforms and maintaining a consistent tone of voice across audiences and formats. A passion for brand storytelling and understanding of how creative communications build reputation, engagement, and loyalty.