Location
London

Hours
Full Time

Salary
Negotiable

About the Role
At Burberry, creativity opens spaces. We unlock the power of imagination to push boundaries and open new possibilities for our people, customers, and communities. As a purposeful, values-driven brand, we are committed to sustainable luxury, driving industry change and championing our communities.

We are seeking a Generative Search Manager (FTC, 5 months) to support the Senior Media Operations Manager in advancing Burberry’s Generative Search (GEO) strategy. This role will build the brand’s visibility and authority across AI-powered discovery platforms such as AI Overviews, answer engines, and LLM-driven search.

You will act as a trusted senior stakeholder-facing voice on GEO, shaping the business’s understanding of this rapidly evolving landscape and building confidence in generative search as a growth channel. Working closely with the SEO Manager, you will ensure GEO and SEO strategies are aligned and mutually reinforcing.

Key responsibilities include leading the onboarding of new GEO tools and platforms, piloting innovative initiatives, and partnering with Media Operations, Media Planning, Digital, IT, Content, PR, and agency partners to maximise efficiency, automation, and performance through a test-and-learn approach. You will also champion agentic and AI-driven workflows and embed GEO into the wider media ecosystem.

This role requires balancing long-term strategic initiatives with quick wins, monitoring the evolving generative search landscape, and translating complex developments into clear, actionable narratives for senior stakeholders. You will lead experimentation roadmaps, support automation efforts, and ensure technical and content foundations are optimized for GEO success.

Experience
3+ years in SEO, GEO, organic search or digital growth (brand or agency), with a strong and growing focus on generative/AI-driven search.
Deep understanding of generative/AI-driven search (AI Overviews, LLMs, answer engines) and how it differs from traditional SEO.
Hands-on experience with GEO/SEO tools and platforms; curiosity to trial, evaluate and onboard new tools; SQL/Python skills are a plus.
Experience shaping content for intent, entities, and AI-driven discovery (E-E-A-T).
Familiarity with GEO/SEO experimentation and rigorous interpretation of results.
Experience across international markets (EMEA/US/APAC) preferred.
Strong senior stakeholder management skills; able to translate complexity into clear, confident narratives.
Proven ability to work collaboratively within teams, partnering effectively with peers such as SEO Managers.

About you
Proactive and curious mindset, comfortable exploring new tools, platforms, and initiatives in an emerging space.
Confident communicator able to represent GEO in cross-functional forums.
Innovative and a champion for embedding AI-enabled ways of working.
Detail-oriented with a strong balance between technical and content-led approaches.
Committed to driving growth through generative search and AI-powered discovery platforms.

Qualifications
No specific formal qualifications required; emphasis is on relevant experience, skills, and a strong interest in generative search and AI-driven digital growth.