Location
London

Hours
Full Time, Fixed Term Contract

Salary
Negotiable

About the Role
At Burberry, creativity opens spaces. We unlock the power of imagination to push boundaries and open new possibilities for our people, customers, and communities. As a purposeful, values-driven brand, we are committed to sustainable luxury, industry change, and championing our communities.

As Generative Search Manager, you will own Burberry’s SEO and Generative Search strategy, driving organic visibility, traffic, and commercial performance across traditional search and emerging AI-powered discovery platforms. You will be the subject matter expert on SEO and generative search, advising senior stakeholders and shaping the business’s understanding of this rapidly evolving landscape.

You will lead the evolution of SEO from a channel into a fully integrated, cross-functional capability, embedding best-in-class technical, content, and local SEO practices across the organisation. Partnering closely with Media Operations, Media Planning, Digital, IT, Content, PR, and agency partners, you will maximise efficiency, automation, and performance through a test-and-learn approach.

Key responsibilities include establishing scalable, future-facing workflows with agentic and AI-driven processes to enhance productivity across the Media team, owning local SEO strategy and omnichannel integration, and maintaining excellence in technical and content SEO.

This role requires strong leadership, including line management of an SEO Specialist and coordination of external agencies, while championing innovation and embedding AI-enabled ways of working.

Experience
- 5+ years in SEO, organic search or digital growth (brand or agency), with strong ecommerce experience essential
- Deep understanding of technical SEO and emerging generative/AI-driven search (SGE, LLMs, answer engines)
- Hands-on experience with SEO tools such as Search Console, Screaming Frog, Ahrefs/SEMrush; SQL/Python is a plus
- Proven track record driving organic growth for ecommerce including category/product pages, internal linking, faceted navigation, and CRO alignment
- Experience shaping content for intent, entities and AI-driven discovery (E-E-A-T)
- Ability to measure impact beyond rankings, including traffic quality, revenue, and conversion
- Familiarity with SEO experimentation and rigorous interpretation of results
- Experience across international markets (EMEA/US/APAC) preferred
- Strong stakeholder management skills with ability to translate complexity into clear executive narratives
- Proven team management experience, leading SEO/content specialists and developing talent

About you
Enthusiastic and strategic thinker with a passion for innovation and AI-driven search technologies. You are a collaborative leader who thrives in cross-functional environments and can influence senior stakeholders. You embrace a test-and-learn mindset and are committed to embedding best practices and scalable workflows across teams.

Qualifications
No specific formal qualifications are mandated; however, a strong background in SEO, digital marketing, or related fields combined with relevant experience is essential. A positive attitude towards continuous learning and innovation is highly valued.