Location
London

Hours
Full Time

Salary
Negotiable

About the Role
At Burberry, creativity opens spaces. We unlock the power of imagination to push boundaries and open new possibilities for our people, customers and communities. As a purposeful, values-driven brand, we are committed to sustainable luxury, driving industry change and championing our communities.

As Media Insights Manager, you will own the measurement framework that powers Burberry’s media decision-making. You will lead strategic and tactical measurement layers, including Marketing Mix Modelling (MMM), attribution, audience insight and omnichannel experimentation. Your role is to translate data into actionable investment decisions, set methodologies, standards and tools for the Media Planning, Media Partnerships and Media Operations teams, and foster a culture of evidence-based decision-making.

Your responsibilities include defining the brand and commercial KPI hierarchy, evolving measurement frameworks in response to privacy and AI-driven innovations, managing media data and taxonomy, overseeing MMM and strategic measurement, building brand health and audience insights, setting attribution methodologies, leading validation and experimentation programmes, and collaborating cross-functionally with media planning and operations teams. You will also lead and mentor the Media Insights Analyst and develop analytics capabilities across the wider media team.

Additionally, you will set requirements for tagging, conversion tracking, server-side measurement, dashboards and data warehouse provisioning, ensuring governance, data quality and methodology documentation are maintained to uphold a single source of truth.

Experience
5+ years in marketing measurement, media analytics, marketing science or media effectiveness at a brand, agency, consultancy or platform.
Hands-on SQL/Python skills and experience working directly with data platforms and warehouses.
Strong experience with MMM, including commissioning, interrogating inputs, interpreting outputs and calibration.
Deep understanding of digital attribution methodology and triangulation with other techniques.
Proven experience designing and running marketing experiments such as geo tests, incrementality, conversion lift and brand lift with statistical rigour.
Experience activating measurement across multiple international markets (EMEA, US, APAC) preferred.
Excellent stakeholder management and ability to translate complex measurement into clear executive narratives.
Experience managing analysts and developing analytics talent.

About you
Analytical and strategic thinker with strong leadership skills.
Ability to collaborate cross-functionally and influence senior stakeholders.
Passionate about driving data-driven decision-making and continuous improvement.
Comfortable working in a fast-paced, evolving environment with emerging measurement technologies.

Qualifications
Relevant degree or equivalent experience in marketing analytics, data science, statistics or related field preferred.
Proficiency in SQL and Python or similar data analysis tools is essential.