Location
London

Hours
Full Time

Salary
Negotiable

About the Role
At Burberry, creativity opens spaces. We unlock the power of imagination to push boundaries and open new possibilities for our people, customers and communities. As a purposeful, values-driven brand, we are committed to sustainable luxury, driving industry change and championing our communities.

As Media Insights Manager, you will own the measurement framework that powers Burberry’s media decision-making. You will lead both strategic and tactical measurement layers, including Marketing Mix Modelling (MMM), attribution, audience insight and the omnichannel experimentation programme. Your role is to translate data into actionable investment decisions, set methodology, standards and tools for the Media Planning, Media Partnerships & Media Operations teams, and build a strong culture of evidence-based decision-making across all media.

Your responsibilities include managing the end-to-end media measurement framework, defining KPI hierarchies, evolving methodologies in response to privacy and AI-driven innovations, and overseeing the media measurement testing roadmap. You will lead the relationship with the in-house MMM team, translate MMM outputs into clear investment recommendations, and ensure calibration between MMM and in-channel measurement.

You will also build and report on actionable media insights measuring brand equity and omnichannel revenue, partner with Insights teams on brand health tracking, and lead audience and customer journey insights to inform media planning. You will set attribution methodologies, provide performance benchmarking, and establish measurement requirements for campaigns.

Additionally, you will oversee the experimentation programme, including geo tests, incrementality studies, conversion lift and brand lift research, ensuring statistical rigour and maintaining a learnings library. You will collaborate cross-functionally with Media Planning, Media Operations and channel experts to embed measurement requirements from activation through to senior stakeholder reporting.

As a team leader, you will directly manage the Media Insights Analyst and mentor analytics capability across the wider Media team. You will also set requirements for tagging, conversion tracking, dashboards and data governance, ensuring data quality and a single source of truth across media measurement.

This role offers the opportunity to shape Burberry’s media measurement strategy at a global luxury brand, driving innovation and impact through data-driven insights.

Experience
5+ years’ experience in marketing measurement, media analytics, marketing science or media effectiveness at a brand, agency, consultancy or platform
Hands-on SQL/Python skills and experience working directly with data platforms and warehouses
Strong experience with MMM, including briefing, validating, interpreting outputs and calibrating models
Solid grounding in digital attribution methodology and triangulating with other measurement techniques
Experience designing and running marketing experiments such as geo tests, incrementality, conversion lift and brand lift with statistical rigour
Experience activating measurement across multiple international markets (EMEA, US, APAC) preferred
Proven stakeholder management skills and ability to translate complex measurement into clear executive narratives
Experience managing analysts and developing analytics talent

About you
Analytical and strategic thinker with a passion for data-driven decision making
Strong leadership and mentoring skills
Excellent communication skills to engage senior stakeholders and cross-functional teams
Innovative and adaptable to evolving measurement technologies and methodologies
Committed to building a culture of evidence-based media investment decisions

Qualifications
Relevant degree or equivalent experience in marketing analytics, data science, statistics or related fields preferred
Proficiency in SQL and Python or similar data analysis tools required