Location
London

Hours
Full Time

Salary
Negotiable

About the Role
Flo Health is the world’s #1 health & fitness app worldwide, with over 500 million downloads and 80 million monthly users. Backed by a $200M investment and recently reaching a $1B valuation, Flo is on a mission to build a better future for female health through AI-powered, privacy-first, clinically backed digital health solutions. We are seeking an ambitious, creative, and growth-driven Integrated Marketing Manager to join Flo's Brand team and lead our commercial expansion into the perimenopause category. This role offers an exciting opportunity to build category leadership and drive growth through culturally resonant, insight-led campaigns that establish Flo as the trusted leader in perimenopause. You will translate category strategy into high-performing commercial campaigns, shaping how Flo competes and wins in this space.

You will plan and execute integrated campaigns that drive brand equity and commercial growth, lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social, and own the campaign calendar prioritizing key cultural and category moments such as Menopause Awareness Month. Additionally, you will identify new channel and partnership opportunities to build reach and credibility, manage campaign budgets, and work closely with Analytics to track installs and revenue, ensuring investment is prioritized for measurable results. This role is hybrid with 3 days per week in the office.

Experience
- 7+ years planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review
- Experience launching or scaling a commercial product/category push in a competitive market with strong cultural insight
- Strong cross-functional collaboration experience managing creative production, internal/external teams, and multiple stakeholders
- Analytical mindset with a track record of measuring campaign performance and managing budgets for efficient, high-impact execution
- Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and competitive landscape

About you
- Ambitious, creative, and growth-driven marketer
- Comfortable working cross-functionally and leading teams
- Passionate about women’s health and building trusted brands
- Experience marketing to 35+ women or life-stage-specific audiences (e.g., new parents, midlife consumers) is a plus
- Background in high credibility/trust categories such as healthtech, femtech, finance, or insurance is desirable
- Experience in the US market is a plus

Qualifications
No specific qualifications required; focus is on relevant experience, skills, and cultural fit.