Location
London

Hours
Full Time

Salary
Negotiable

About the Role
The Marketing Manager, B2B Lifecycle will own and develop defined areas of the B2B lifecycle strategy across FT Professional and the FT Specialist portfolio, focusing primarily on renewal and customer value growth through cross-sell and upsell. You will manage a portfolio of lifecycle programmes spanning renewal support, retention, cross-sell and upsell, delivering measurable improvements in account growth, renewal rates and customer lifetime value. The role also involves supporting earlier lifecycle stages such as trial engagement, onboarding and in-life engagement to meet broader commercial priorities.

Working closely with the Head of B2B Lifecycle, you will translate the overall lifecycle strategy into quarterly plans, prioritised initiatives and commercial outcomes. Using customer insight and performance analysis, you will identify opportunities, allocate resources effectively and lead programmes designed to improve renewal outcomes and drive expansion within existing accounts.

You will collaborate with B2B Marketing, Sales, Data & Analytics and Marketing Automation teams to ensure lifecycle programmes align with wider product, proposition and account strategies while maintaining a strong focus on customer outcomes. Marketing Automation will design and build campaigns and journeys based on your strategic briefs.

A key part of the role is owning business performance by defining KPIs, monitoring progress against commercial objectives, identifying risks and opportunities, and recommending interventions to improve renewal performance, account growth and customer lifetime value.

As part of the Experience and Lifecycle Centre of Excellence, you will help establish and embed consistent lifecycle frameworks, playbooks and ways of working across FT Professional, FT Specialist and Consumer Lifecycle.

Experience
Significant experience in CRM, lifecycle, retention, renewal, expansion or customer marketing within a commercial B2B or subscription environment. Proven ability to own customer marketing programmes and define plans, KPIs and commercial outcomes. Strong analytical and commercial skills with the ability to translate customer behaviour and business performance into strategic recommendations and measurable improvements. Experience in customer segmentation, personalisation, testing strategies and lifecycle programmes informed by customer insight.

About you
Strong planning, prioritisation and organisational skills with the ability to manage competing priorities and drive delivery through others. Excellent written and verbal communication skills, including the ability to present recommendations clearly and influence collaborators. Strong creative judgement and experience reviewing customer-facing communications, journeys and content. Customer-focused and commercially minded with an interest in delivering measurable improvements in renewal performance and customer value growth. An interest in journalism and media, alongside an understanding of how large or complex media organisations operate.

Qualifications
No specific qualifications required beyond relevant experience and skills.