Location
London, Chiswick Park with some flexibility for remote working as appropriate.

Hours
Monday to Friday, 9:00 – 17:00. May require unsocial hours depending on business demands, including pitch or proposal deadlines. Occasional travel to other IMG locations, meetings, industry events, or on-site event work may be required.

Salary
Negotiable

About the Role
IMG is a leading global sports marketing agency specializing in media rights management, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. As a Senior Designer, you will play a pivotal creative role in shaping how IMG collaborates with brands, rights holders, and sporting properties through world-class design and storytelling. This role is responsible for creating beautiful, editorial-quality pitches, commercial partnerships, and integrated marketing campaigns across B2B and B2C spaces. You will lead the development of strategically driven creative concepts, storytelling, and high-impact visual communications that elevate commercial pitches, campaigns, and brand activations for IMG’s brand and sport clients. You will be part storyteller, part innovator, with natural creative flair and the ability to develop standout concepts and elevate every stage of the creative process.

Key Responsibilities and Accountabilities
Lead creative development of commercial pitches, RFPs, and marketing campaigns. Translate complex commercial strategies into visually compelling narratives with editorial flair and attention to detail. Establish and evolve visual identities, campaign toolkits, and scalable design systems across multiple touchpoints. Mentor and support a team of designers, providing guidance, feedback, and creative leadership. Develop conceptual campaign ideas and activations that help clients achieve commercial and audience objectives. Maintain and evolve IMG’s brand identity across all presentation materials, ensuring consistency and quality. Collaborate closely with senior stakeholders, strategists, marketers, and production teams to interpret briefs and shape visual direction. Maintain a strong understanding of sport culture, brand trends, fan engagement, and emerging design practices. Present and articulate creative thinking confidently internally and externally. Ensure all creative output is executed to the highest standard, balancing innovation with commercial effectiveness. Integrate AI-driven solutions to improve creativity, storytelling, and time efficiencies. Manage multiple projects simultaneously and deliver under tight deadlines in a high-pressure environment without compromising quality.

Experience
6+ years’ experience in graphic design, brand design, or creative communications, ideally within sport, entertainment, agency, or commercial marketing environments. Strong portfolio demonstrating expertise across pitch design, campaign identity, storytelling, editorial graphics, and brand systems. Proven experience working on global pitches and commercial presentations that win business. Exceptional typography, layout, and visual storytelling skills with strong attention to detail. Ability to think conceptually and strategically, turning insights into creative ideas and design narratives. Advanced proficiency in Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator; motion and Figma experience is advantageous. Strong understanding of brand development, campaign rollouts, and multi-platform creative execution. Experience working with AI tools and collaborating within fast-paced, deadline-driven environments with excellent communication and presentation skills.

About you
You are highly creative, commercially aware, and culturally connected. A natural visual storyteller who turns ideas, strategy, and raw content into beautifully crafted narratives. Highly organized and able to thrive in high-pressure environments, staying calm, focused, and sharp when deadlines are tight. Proactive, collaborative, and capable of leading projects with confidence and clarity. You combine strategic thinking with exceptional craft and execution. Detail-obsessed but never lose sight of the bigger commercial picture. Passionate about storytelling and the power of design to influence audiences and drive impact, not just aesthetics.

Qualifications
While specific qualifications are not detailed, a strong portfolio and relevant experience in design and creative communications are essential. Success at IMG is also driven by four core competencies: Business Acumen – understanding financial drivers and aligning decisions to strategic outcomes; Operational Excellence – driving efficiency and continuous improvement; Innovation Mindset – cultivating curiosity and experimentation; Leadership & Collaboration – inspiring others and enabling teamwork.