Location
London

Hours
Full Time

Salary
Negotiable

About the Role
As a Senior Marketing Associate at Moody's, you will support the execution and optimisation of multi-channel demand generation campaigns that drive pipeline growth and revenue across the Insurance business. You will plan and execute regional campaigns aligned with business, sales, and marketing priorities, managing channels including email, digital advertising, social media, webinars, content syndication, and events. Your role includes configuring and launching campaigns within marketing automation platforms, building targeted audiences using data-driven segmentation, supporting lead nurture programmes, and managing lead capture and qualification processes between marketing and sales teams. You will conduct quality assurance reviews of campaign assets to ensure a high-quality customer experience and regulatory compliance. Monitoring, analysing, and reporting on campaign performance will be key to recommending optimisation opportunities. You will coordinate campaign execution with external vendors and partners, driving operational excellence through process improvement, automation, campaign governance, and the use of AI-enabled marketing tools. Joining the Demand Strategy and Activation team, you will contribute to creating and activating marketing campaigns that engage target audiences and generate measurable demand, pipeline growth, and revenue, while maintaining responsible and ethical AI practices.

Experience
Minimum 3+ years' experience executing multi-channel demand generation campaigns across email, paid media, social media, content syndication, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes. Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar, including campaign build, launch, audience segmentation, workflow management, and optimisation. Strong understanding of audience targeting, lead nurturing, and customer journey execution using data-driven approaches. Exceptional attention to detail with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets. Experience analysing campaign, engagement, conversion, and pipeline metrics to identify optimisation opportunities and support business growth. Excellent organisational and stakeholder management skills with the ability to coordinate multiple projects, vendors, sales, and marketing teams simultaneously. Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Awareness of AI risk management and commitment to responsible and ethical AI use.

About you
You are a proactive and detail-oriented marketing professional with strong analytical skills and a passion for driving measurable business outcomes. You thrive in a fast-paced environment, managing multiple projects and stakeholders effectively. You embrace innovation and are eager to leverage AI technologies responsibly to enhance marketing impact. You have excellent communication skills and a collaborative mindset, working closely with sales, marketing operations, digital marketing, content, and regional teams.

Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related discipline. Equivalent professional marketing qualifications and relevant industry experience will also be considered.