Location
London

Hours
Full Time

Salary
Negotiable

About the Role
The Financial Times (FT) is a globally recognised news organisation known for its authority, integrity and accuracy. FT Live, the events division of the FT, delivers world-class conferences, summits and forums that bring together influential business leaders, policymakers and industry experts. As Senior Marketing Executive, Events, you will play a key role in driving the growth and success of several high-profile FT Live events, focusing primarily on the Legal and Retail portfolios. You will develop and deliver strategic, data-led marketing campaigns to build awareness, attract high-value audiences and support delegate and sponsorship revenue. Working within a collaborative marketing team, you will combine creative campaign execution with data insight to engage senior decision-makers across multiple channels. This role offers the opportunity to work in a warm, inclusive culture that supports your growth and career aspirations, with a hybrid working model requiring onsite presence approximately 50% of the time.

Key Responsibilities
- Develop and deliver multi-channel marketing strategies to increase event awareness, reach and delegate attendance
- Identify and target new audience segments using market and audience insights
- Manage marketing budgets and maximise return on investment
- Plan and execute integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing
- Manage and optimise event websites to support user journey from awareness to registration
- Develop and manage strategic partnerships with media, industry associations and community groups
- Monitor campaign performance and conduct post-event analysis to optimise future strategies
- Collaborate closely with Content, Delegate Sales, Commercial Sales, Operations and wider marketing teams to deliver seamless event experiences and high-impact campaigns

Experience
- Minimum 3 years’ experience or equivalent in B2B marketing, ideally within events, media or agency environments
- Proven ability to develop and deliver multi-channel marketing campaigns
- Experience building and engaging professional audiences using data and market insights
- Strong commercial acumen with ability to combine creative thinking and data analysis
- Excellent copywriting and communication skills
- Digital-first approach with experience using CRM platforms, marketing automation and analytics tools
- Strong understanding of Google Analytics and digital performance metrics
- Confidence working with marketing technologies and emerging tools, including AI marketing tools where relevant
- Ability to manage multiple campaigns simultaneously with strong organisational skills
- Excellent collaboration and relationship management skills

About you
- Proactive and strategic thinker with a passion for marketing and events
- Comfortable working in a fast-paced, collaborative environment
- Strong attention to detail and ability to prioritise competing demands
- Enthusiastic about engaging senior decision-makers and industry leaders
- Committed to diversity, equity and inclusion and fostering a supportive workplace culture

Qualifications
- Relevant marketing or communications qualifications are desirable but not essential
- Experience marketing large-scale conferences or B2B events is advantageous
- Familiarity with Legal or Retail industry audiences is beneficial
- Experience working with partnership marketing or industry associations is a plus