Location
Westminster Council House, Marylebone Road, London

Hours
Full Time (hours not specified)

Salary
£46,854 per annum

About the Role
As a Social Media & Marketing Coordinator within Westminster City Council's Registration Services, you will play a key role in strengthening the national reputation of Westminster Registration Services and The Old Marylebone Town Hall as one of the country’s most iconic ceremony destinations. You will lead the delivery of the social media strategy, taking ownership of content creation, research, and day-to-day engagement across platforms. Your responsibilities include defining KPIs, analysing social media and web performance, and using data-driven insights to optimise ROI and refine engagement with couples.

You will bring fresh thinking to reinvigorate the tone and aesthetic of the brand identity across multimedia channels, setting and maintaining clear brand standards. Additionally, you will support the development of Event and Commercial packages by shaping pricing strategies, negotiating terms, and maximising revenue from venue hire and ceremony offerings.

A key part of your role will be building and securing strategic partnerships with influencers, ceremony planners, suppliers, and media organisations to strengthen reputation, enhance revenue, and improve service delivery standards. You will also assist the Business Development Manager in redeveloping A Day To Remember Magazine by refining its strategy, building relationships with advertisers, generating original editorial content, and coordinating production from concept to publication.

Experience
Proven experience working in a busy, customer-focused environment where first-class service and positive engagement are essential. Experience within heritage, ceremony, or weddings settings is beneficial but not essential. Demonstrated background in social media and digital marketing with confidence in leading strategy, content creation, and performance analysis.

Comfortable interpreting social media and web analytics to maximise KPIs and ROI. Experience working in commercial and partnership-focused environments, including negotiating agreements and supporting event commercialisation.

About You
Confident communicator with the ability to build meaningful relationships with customers, partners, and suppliers. Creative and forward-thinking with a strong vision to maintain brand consistency and explore new ideas to enhance service reputation.

Excellent interpersonal skills, natural networking ability, and a genuine passion for celebrating diversity aligned with the values of Our Westminster Way. Motivated by creating memorable experiences, building strong partnerships, and helping Westminster Registration Services stand out nationally and internationally.

Analytical mindset with the ability to interpret data, challenge conventional thinking, and advocate collaboratively for the best outcomes.

Qualifications
Not explicitly stated, but a strong background in social media, digital marketing, and customer engagement is expected.

Additional Information
Westminster City Council is committed to supporting Care Leavers into the workplace. Care Leavers meeting the essential criteria will be automatically invited to interview under this scheme.