Location
London Borough of Waltham Forest

Hours
Full Time - 36 hours per week

Salary
PO2 £44,184 - £47,262 per annum

About the Role
This is an opportunity to join our Social Media team within the Corporate Communications department. Reporting to the Social Media and Channel Manager, you will help enhance the quality and reach of multimedia content across social media platforms including Instagram, Facebook, WhatsApp, TikTok and others. The role involves contributing to channel growth and expanding engagement beyond traditional audiences. Key responsibilities include delivering social media content aligned with council priorities, advising colleagues on digital tools, supporting process improvements, and maintaining a positive team culture. You will draft, schedule, and publish content, monitor channels, respond to queries, and use analytics to evaluate performance. Additionally, you will support crisis management communications and ensure alignment between digital, campaign, and media activities. This role offers the chance to work in a dynamic, resident-focused council committed to innovation and inclusivity.

Experience
- Proactive and reactive media management
- Drafting short, engaging, and accessible digital content
- Awareness of brand and tone in communications
- Familiarity with scheduling tools (e.g. Hootsuite) and basic analytics
- Experience with paid social media campaigns
- Supporting, planning, and delivering integrated communications strategies
- Providing advice and briefing to senior managers and/or elected members on reputation issues
- Identifying target audiences and devising engaging digital campaigns
- Optimising landing pages and user funnels
- Knowledge of website analytics tools
- Setting up and optimising Google Adwords campaigns
- Working across diverse communications projects including media, campaigns, marketing, and events
- Working effectively under pressure and meeting tight deadlines
- Understanding of local government services and council responsibilities

About you
- Excellent writing skills with clear, concise, and lively prose style
- Strong oral communication skills and ability to maintain effective relationships at all organisational levels
- Ability to translate complex information into clear, approachable formats
- Good attention to detail and strong organisational skills
- Willingness to learn and adapt in a fast-paced communications environment
- Knowledge of digital accessibility standards and content design principles

Qualifications
Educated to degree level or equivalent standard or vocational qualification.