Location
London Office (Aldwych)
Hours
Full Time
Salary
Competitive, commensurate with experience
About the Role
THE·TEAM is a global leader providing representation and marketing services to talent, brands, and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy, consulting, creative, live experiences, and commercialization. We help clients understand, connect to, and inspire global audiences by bringing together brands, properties, and talent/creators to build meaningful relationships that drive measurable business outcomes. Shaped by our belief in the unifying power of sports, music, and entertainment, THE·TEAM leads with intelligence, ideas, and influence.
We are seeking an experienced Account Director to join our growing Global Travel Retail (GTR) and Shopper Marketing team. This is a significant opportunity to shape one of THE·TEAM’s fastest-growing service offerings by delivering integrated shopper marketing campaigns, global activations, and retail experiences for some of the world’s leading consumer brands. Working across Europe, IMEA, APAC, and the Americas, you will lead the strategic development and delivery of Global Travel Retail programmes that connect brands with shoppers across airports, duty-free, and retail environments.
As the senior client lead, you will build trusted relationships, drive commercial growth, inspire high-performing teams, and help establish THE·TEAM as a leader in Global Travel Retail & Shopper Marketing.
Key Responsibilities Include:
- Acting as senior lead across a portfolio of Global Travel Retail & Shopper Marketing clients, building trusted relationships with senior stakeholders.
- Developing a deep understanding of client objectives, shopper behaviour, and market trends to provide strategic counsel.
- Overseeing annual planning, quarterly business reviews, and strategic discussions to drive long-term client growth.
- Building strong relationships with retailers, airport partners, production partners, and key stakeholders.
- Leading the strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail, duty-free, airports, and retail environments.
- Overseeing the design, production, and delivery of activation materials including 2D/3D creative, digital screens, retail theatre, and in-store visibility assets.
- Managing multiple activations across Europe, IMEA, APAC, and the Americas, ensuring alignment with global brand strategy while enabling local market relevance.
- Providing senior oversight of flagship industry events, including TFWA Cannes, from concept through to delivery.
- Ensuring all campaigns meet the highest creative, operational, and commercial standards.
- Leading onboarding of new people, programmes, campaign transitions, and asset management.
- Mentoring and developing Account Managers and Senior Managers to foster a collaborative, high-performing team culture.
- Owning the commercial performance of your client portfolio, driving profitability and sustainable growth.
- Leading scope development, forecasting, fee negotiations, and budget management.
- Staying ahead of Global Travel Retail and shopper marketing trends to bring fresh thinking and innovation to client campaigns.
- Using shopper insights and campaign performance data to optimise future activations and deliver measurable business impact.
Experience
- Significant experience working on partnership activations and global toolkit creation across multiple brand sectors and shopper channels including on-premise, global travel retail, grocery, and customer engagement, either agency or client-side.
- Experience working with or for global sport/entertainment rights holders.
- Strong understanding of Global Travel Retail, airport retail, duty-free, and omnichannel shopper marketing.
- Proven experience leading global campaigns, activation toolkits, and international marketing programmes.
- Strong client leadership skills with experience managing senior stakeholders and growing strategic accounts.
- Commercially minded with experience managing significant budgets, forecasting, and account profitability.
- Excellent project leadership skills, managing multiple international workstreams simultaneously.
- Experience leading multidisciplinary teams and developing high-performing talent.
- Outstanding communication, presentation, and stakeholder management skills.
- Experience working across international markets including Europe, IMEA, APAC, and the Americas.
- Willingness to travel internationally to support client meetings, market visits, and major activations.
About you
You are a strategic thinker with a passion for shopper marketing and global travel retail. You thrive in a fast-paced, international environment and enjoy building strong client relationships. You are commercially astute, proactive, and able to inspire and lead teams to deliver exceptional results. You stay ahead of industry trends and bring innovation and insight to your work.
Qualifications
Relevant marketing, business, or related qualifications are desirable but not mandatory. Proven experience and a track record of success in similar roles are essential.
THE·TEAM










