Location
London Office (Aldwych)

Hours
Hybrid working pattern of 3 days a week from the office

Salary
Not specified

About the Role
THE·TEAM is a global leader providing representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our Premium Access group offers unrivaled access to the most in-demand tickets, hospitality packages and client hosting opportunities across sports, music and entertainment. We are the exclusive hospitality provider for major events including the Major League Baseball World Tour: London Series, Wimbledon Debenture Tickets, Allianz Stadium, Wembley Stadium, Monaco Grand Prix, Super Bowl, The BRITS, Lord’s and The KIA Oval Cricket Grounds, as well as Formula 1 races, Premier League Football, World Cups and major concerts.

We are seeking a CRM Marketing Manager to lead customer communications across our diverse portfolio of experiences. You will take ownership of our CRM strategy, customer database and automated journeys, working closely with content and creative teams to deliver targeted communications that convert interest into enquiries, bookings and repeat business. Collaborating with marketing and sales teams, you will combine commercial insight with hands-on CRM platform management and campaign execution to enhance customer engagement, strengthen relationships and drive revenue.

A key focus will be supporting the delivery of our Salesforce migration, ensuring the platform, data and processes are optimised for long-term success. This role offers the opportunity to shape how we connect with customers, develop CRM capabilities and make a meaningful impact on the growth of our hospitality business.

Key Responsibilities:
- Lead CRM strategy and customer journeys aligned with sales calendar and marketing activities
- Create targeted journeys for corporate and individual customers to improve lead nurturing, retention, cross-selling and re-engagement
- Own planning, targeting, scheduling, testing and performance of email, SMS and WhatsApp campaigns
- Collaborate with content and creative teams to ensure timely and relevant communications
- Build and optimise automated journeys to improve engagement, conversion and deliverability
- Support Salesforce migration by coordinating marketing requirements, testing and launch readiness
- Manage customer data quality, segmentation, lead capture and database growth
- Ensure communications comply with customer preferences, consent and data protection regulations
- Monitor campaign effectiveness and work with sales to improve reporting, attribution and performance

This is a dynamic role for a proactive professional eager to contribute to a fast-growing hospitality and events business.

Experience
- Practical experience managing CRM and email marketing programmes, including campaign planning, audience segmentation, automated journeys and performance optimisation
- Experience working with content and creative teams to deliver campaigns
- Experience contributing to or leading CRM or email marketing platform migrations
- Familiarity with Salesforce Marketing Cloud or similar platforms is valuable

About You
- Data-led and commercially focused with confidence analysing campaign performance and connecting marketing activity to sales outcomes
- Strong attention to detail and technical understanding of customer data management, consent, email deliverability and marketing automation
- Collaborative and proactive with excellent organisational and communication skills
- Ability to balance long-term projects with day-to-day campaign delivery
- Experience with SMS or WhatsApp marketing, or within hospitality, live events, sport, music, entertainment or B2B/B2C environments is advantageous

Qualifications
Not specified but a positive attitude and willingness to learn are essential