Guy’s and St Thomas’ is among the UK’s busiest and most successful NHS foundation trusts. We provide a full range of hospital and community services for people in south London and as well as specialist care for patients from further afield including cancer, renal, orthopaedic, respiratory and cardiovascular services. Guy’s is home to the largest dental school in Europe and a £160 million Cancer Centre opened in 2016. As part of our commitment to provide care closer to home, in 2017 we also opened a cancer centre and a kidney treatment centre at Queen Mary’s Hospital in Sidcup. St Thomas’ has one of the largest critical care units in the UK and one of the busiest emergency departments in London. It is also home to Evelina London Children’s Hospital. Evelina London cares for local children in Lambeth and Southwark and provides specialist services across south east England including cardiac, renal and critical care services. We lead a number of specialist service networks aiming to ensure children are treated locally where possible, but have access to specialist expertise when they need it. Our community services include health visiting, school nursing and support for families of children with long-term conditions. Our adult community services teams deliver care at the heart of the local communities we serve, working in partnership with GPs, local authorities and other healthcare and voluntary sector organisations. Working with our partners in Lambeth and Southwark, we are focusing on new ways of working to improve care for local patients. In February 2021 the Royal Brompton and Harefield joined Guy’s and St Thomas’ NHS Foundation Trust, bringing together world-leading expertise in the care and research of heart and lung disease. Our merger provides a once in a generation opportunity to build a lasting, world-renowned heart and lung centre, providing the highest quality care for patients and conducting world-leading research. We have a reputation for clinical excellence and high quality teaching and research. We are part of King’s Health Partners, one of eight accredited UK academic health sciences centres. In partnership with King’s College London we have dedicated clinical research facilities including an MHRA accredited Phase I clinical trials unit. Patients are at the heart of everything we do and we pride ourselves on ensuring the best possible patient experience as well as safe, high quality care. We are proud to have one of the lowest mortality rates in the NHS. Following a comprehensive Care Quality Commission (CQC) inspection in 2019 we maintained our overall rating of ‘good’. Our adult community services achieved a rating of ‘outstanding’. The commitment of our 23,500 staff is key to our success. We are one of the largest local employers and we aim to develop and support all our staff so they are able to deliver high quality, safe and efficient care. The 2019 NHS staff survey results show that we have one of the most engaged and motivated workforces in the NHS. We know this has a positive impact on the care provided to our patients. We have one of the most ambitious capital investment programmes anywhere in the NHS. Job overview This role is only open to current employees of Guy's and St Thomas' NHS Foundation Trust (including bank and agency workers) for a fixed term of 12 months with potential for renewal. Our private healthcare service, Guy’s and St Thomas’ Specialist Care, provides gold-standard care from 5 of London’s world-leading hospitals: Evelina London Children’s, Guy’s, Harefield, Royal Brompton and St Thomas’. Each of our hospitals are internationally recognised for their specialisms, providing expertise across services including heart and lung, maternity, fertility, and children’s and adult’s care. All profits from our private patient services reinvested into NHS services at our hospitals, advancing care for the benefit of all patients. We’re looking for someone that is passionate about creating content for patients and doctors. You will be able to change your writing style for different audiences, so they easily understand our key messages while being equally intrigued in what we have to say. The ideal candidate will have a good level of ability in science communication, to be enhanced through the support of the Content Marketing Executive. The first stage of interviews will be held online via Teams on 27th August, with successful candidates invited to interview in person on 3rd September. Candidates will also be asked to complete a short written pre-interview task. Main duties of the job The role of the Content Marketing Officer will be to assist in developing content across all private patient service areas, including but not limited to: - Social media organic content - Social media advertising - SEO content development (including service, condition and treatment pages) - Patient facing articles to promote our services - Patient information materials - Referrer-facing articles and materials - Videos explaining services Working for our organisation Guy’s and St Thomas’ Specialist Care, as part of Guy’s and St Thomas’ NHS Foundation Trust, offers a wide range of private patient services to UK and international patients. Private patient activity is undertaken at across all five of our hospitals and at Wimpole Street Consulting Rooms and Diagnostic Centre. The main specialties undertaking private activity are: cardiology and cardiac surgery paediatrics respiratory medicine and thoracic surgery women’s services (gynaecology, obstetrics) renal ophthalmology fertility plastics GI surgery vascular surger All Trust employees benefit from: 27 days annual leave on top of bank holidays, from 5 years 29 days annual leave, from 10 years 31 days annual leave NHS pension travel season ticket and staff loans discounted memberships to local fitness and leisure facilities exclusive discounts for Trust staff local and national NHS discounts salary sacrifice schemes maternity, paternity, sick pay entitlements flexible working policy education, training, development opportunities career guidance, coaching, mentoring annual staff recognition awards equality, diversity and inclusion staff forums and networks in-house occupational health, physiotherapy, staff psychology free flu vaccinations counselling service 24 hrs/day prayer facilities wellbeing workshops, and more. Detailed job description and main responsibilities Main tasks and responsibilities · With the guidance of the Content Marketing Manager, develop a range of content that is tailored for each of our audiences (including but not limited to patients, doctors, embassy staff and insurers). Content can include articles, social media posts, videos, animations, presentations, website content, magazines and other print materials. · Follow our brand guidelines and tone of voice when developing content. · Conduct interviews related to content creation, such as with our consultants and patients. · Work with our digital agency and digital marketing team on the development of SEO content and other content updates to our website that will tell compelling stories about our services as well as help visitors navigate to the information they need for their conditions and treatments. · Work with external designers, illustrators and creative agencies to develop designs such as magazine front covers, illustrations for animations, graphics, print materials and any other external design work needed. · Collaborate with our Media Production Manager on the filming and editing of animation and video projects, as well as other creative asset development they can support with such as photography. · Ensure that any work completed with an external agency is delivered on time and within budget. · Use tools such as Canva to design social media content wherever possible, to reduce spend with external agencies. · Coordinate reviews of content with all internal and external stakeholders relevant to the project and ensure feedback is addressed effectively. · Be proactive and work with members of the wider marketing, business development, education and alumni teams, as well as the Trust communications teams, to support and deliver content required by them and/or that require their input. Communication · Make effective use of all communication media to ensure clarity and efficiency for the marketing team, management and other colleagues. · Communicate clearly and concisely. Communicate in a timely manner, ensuring that the team is kept informed. Adapt your own approach and communication style to individuals and situations. · Escalate enquiries and issues in relation to content marketing to the Content Marketing Manager for effective and timely resolution. · Work effectively as part of the private patient team and disseminate related information to appropriate staff members, ensuring implementation, if appropriate. · Communicate in a professional manner when representing the Trust and the private patient business when interacting with organisations. Market intelligence · To work with the business development and customer services team as needed to gain market and customer insights that guide content development. · To keep abreast of digital platforms, trends and tools that can be implemented to improve the customer user experience. · To keep up to date with the latest data from the private healthcare sector related to the role. Further sections To abide by the Trust’s core behaviours for staff and all other Trust policies, codes and practices including standing financial instructions, research governance, clinical governance, patient and public involvement, codes and practices, and health and safety. Other duties To undertake any other duties commensurate with the grade as requested. This job description is intended as a basic guide to the scope and responsibilities of the post and is not exhaustive. It will be subject to regular review and amendment as necessary in consultation with the post holder. Person specification Experience and knowledge Essential criteria Previous experience with technical communications Excellent attention to detail and ability to work to tight deadlines Ability to understand and switch between developing content for different health service areas quickly and easily Desirable criteria Good understanding of the NHS and/or private healthcare environment Video, animation and photo production coordination experience or knowledge Social media content creation Education and qualifications Essential criteria Degree level education or equivalent Desirable criteria Qualifications in science communications and/or degree level education in science/health-related field Evidence of recent professional development which is orientated towards the development of print and digital content, SEO, and social media marketing skills Skills and abilities Essential criteria A naturally creative flair with ability to transform creative ideas to practical deliverables Ability to understand and switch between developing content for different health service areas quickly and easily Ability to prioritise workload within a complex and shifting set of demands and pressures Guy’s and St Thomas’ celebrates, respects and values the diversity of its staff and patients. We review our policies, procedures and practices to ensure that all employees, patients and carers are treated equitable according to their needs. We are actively committed to ensuring that no one who applies for a job, works or study’s at the Trust, or accesses our services is discriminated against on the grounds of race, ethnicity, nationality, disability, religion or belief, age, gender identity , gender reassignment, sexual orientation, pregnancy and maternity/paternity, or marital/civil partnership. Applications are welcomed from applicants with a disability. We can make reasonable adjustments and offer support and advice in a variety of ways throughout the application process. Equality of opportunity is our policy. As an organisation we are committed to developing our services in ways that best suit the needs of our patients. This means that some staff groups will increasingly be asked to work a more flexible shift pattern so that we can offer services in the evenings or at weekends. Flexible working We are committed to supporting all employees to achieve a healthy work life balance and to work in a way that is best for them and our patients. We will consider all requests to work flexibly, taking in to account the individual’s personal circumstances as well the needs of the service. We encourage all prospective applicants to discuss their individual circumstances with the recruiting manager as part of the on-boarding process. Your e-mail address is important to us - We communicate to all job applicants via the e-mail address which has been provided on the application form. Please ensure that you check your e-mail on a regular basis. Please apply for this post by clicking "Apply Online Now." Applicant requirements The postholder will have access to vulnerable people in the course of their normal duties and as such this post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions. Further details / informal visits contact Name Kate Green Job title Content Marketing Executive Email address [email protected]