Location
White City, London - 2 days a week in the office

Hours
Full Time

Salary
Negotiable

About the Role
We are looking for a proactive, detail-oriented do-er to act as the guardian of our measurement framework and the engine behind its operations. In this role, you will champion our sources of truth and plan, lead, and unify the cross-channel delivery of test & learn agendas. Sitting at the intersection of our media channel leads and analytics specialists, you will ensure our Marketing Mix Models (MMM) are fed with the right data and that our Test & Learn ideas are translated into rigorous, actionable experiments.

Main responsibilities
MMM Operations: As the primary point of contact for all data sharing and queries from MMM partners, you will manage a timely process of gathering, cleaning, and formatting media delivery and performance data for our econometric models.
Accuracy & Quality Assurance: Ensuring all shared data is accurately formatted and reflects the reality of our media activity across all platforms.
Performance Interpretation and Storytelling: Assist in interpreting model results, translating statistical outputs into clear stories focused on identifying under-performing channels and growth opportunities.
Agency Partner: Maintain regular contact with our econometrics agency partners, managing requests, ensuring adherence to briefs, and interrogating recommendations where necessary. Internally, you will champion their work and ensure engagement with the output.
Evolution and Innovation: Maximise the impact and effectiveness of our model by improving the data feed, maintaining knowledge of industry best practices, and building strong relationships with relevant contacts.

Experimentation Rollout: In collaboration with channel managers, you will manage the measurement framework and experimentation roadmap, detailing test and learn priorities to spearhead throughout the year.
Learning Prioritisation: Own the rollout of the experimentation and measurement roadmap, ensuring tests are executed timely and rigorously.
The "Knowledge Bank": Maintain the central test & learn log, documenting every outcome and sharing learnings with wider stakeholders to improve media plans.
Technical Translation: Collaborate with specialists and analysts to translate ambitious ideas from Channel Leads into technical briefs.
Initiative Support: Design and set up cross-channel Test & Learn initiatives, including A/B testing, Meta/Google Lift studies, and regional Geo-tests across owned and paid media.

Experience
- Demonstrable experience within a media business, either agency (Data/Analytics/Planning/Transformation) or in-house effectiveness operations role.
- Experience with both paid and owned media and understanding of their measurement challenges.
- Proven experience working across multiple media channels.
- Proven experience with Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing.
- Familiarity with the technical aspects of measurement such as pixels, APIs, and Clean Rooms.
- Experience managing relationships with third-party measurement partners.

About you
- Detail orientated, able to spot errors others may overlook and ensure excellence in every data sheet shared.
- Highly organised and capable of managing multiple workstreams between different teams with competing deadlines.

Qualifications
No specific qualifications are stated; however, relevant experience and skills as outlined above are essential.