Location
London, UK

Hours
Full Time

Salary
Negotiable

About the Role
Join Salesforce's UKI Field Marketing team as a Field Marketing Lead focused on Industry Programs. In this role, you will design and execute integrated demand generation campaigns that build brand awareness and accelerate pipeline across key industries. Reporting to the Director of Field Marketing - Industry Programs, you will partner with industry sales leaders and cloud teams to develop multi-channel campaign plans tailored to key accounts and sectors across the full buyer journey, including awareness, consideration, and decision stages. You will create compelling campaign messaging and content that resonates with target audiences and manage campaign performance through data-driven analysis and optimisation. Taking end-to-end ownership of pipeline results, you will track key metrics such as pipeline progression and Annual Contract Value (ACV) attainment, presenting findings and optimisation strategies to leadership. Collaboration with cross-functional partners across Creative, Content, Digital, Events, PR, Product Marketing, and Operations is essential to deliver flawless execution across all channels. Salesforce is the #1 AI CRM, where innovation meets trust and ambition meets action. Be part of a company leading workforce transformation in the agentic era and help shape the future of AI and business.

Experience
Minimum 4+ years of hands-on experience managing complex, multi-channel B2B marketing campaigns including digital, events, email, paid media, and account-based marketing (ABM). Proven track record of developing new marketing strategies that directly impact enterprise-level pipelines. Experience managing marketing budgets and forecasting return on investment (ROI).

About you
Strong communicator and collaborator able to align with Sales executives, lead strategic conversations, and influence across a matrixed organisation without formal authority. Comfortable working in a fast-paced environment with a data-driven mindset. Passionate about innovation and driving business impact through marketing.

Qualifications
Preferred experience using Salesforce products such as Marketing Cloud in a marketing capacity. An MBA, MSc, or equivalent advanced experience in marketing strategy is desirable but not mandatory.