Location
London - Television Centre

Hours
Full-time, Permanent

Salary
£50,000-£62,000 plus London Weighting (£5,441) depending on relevant skills, knowledge and experience

About the Role
BBC Studios is a globally renowned media company, creating and distributing the world’s most sought-after TV, audio, and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people worldwide. Bluey is one of the biggest and fastest growing pre-school brands globally, a cultural phenomenon with over $1bn in retail sales. Loved by kids and adults alike, Bluey continues to expand beyond TV into retail and immersive experiences across the US, UK, and Australia.

The Marketing Manager will lead their team and support the Head of Marketing in delivering brand activations and marketing campaigns across the UK and EMEA. This role requires collaboration with key stakeholders to deliver integrated 360 campaign activations that drive consumer engagement and maximise revenue growth. The ideal candidate is a proactive self-starter who sets high standards and acts as a role model for their direct reports.

Key responsibilities include driving franchise growth through two-year growth plans, developing marketing campaigns, collaborating across business functions to identify opportunities, and building strong partnerships with agents, retailers, and broadcasters. The role also involves leading B2B brand activation, monitoring franchise performance, staying informed on competitor activity and industry trends, supporting end-to-end campaign delivery, conducting post-campaign evaluations, and championing brand guidelines to ensure consistency across all consumer touchpoints.

The Marketing Manager will foster a high-performing team environment through effective collaboration, line management, and proactive leadership.

Experience
- Managing and developing consumer brands in a complex business or media environment using advanced marketing techniques
- Leading collaboration across organisational boundaries
- Team leadership in a complex matrix environment
- Ability to influence and persuade people at all levels

About you
- Creative thinker capable of delivering impactful global brand campaigns and overcoming barriers
- Strong communicator with excellent relationship-building skills
- Proactive, solutions-focused leadership style
- Interest in broadcasting and creative output is desirable

Qualifications
- Knowledge of qualitative and quantitative research techniques is desirable but not required
- Experience leading teams managing delivery through agency resources is advantageous
- Understanding of the broadcasting industry is a plus