Location
London

Hours
Full Time

Salary
Negotiable

About the Role
The Mercure & Ibis London Earls Court hotel is a newly renovated property in Southwest London, comprising 508 rooms across two distinct Accor brands: 282 Mercure rooms and 226 Ibis rooms. The hotel features the versatile London Suite ballroom, divisible into nine meeting rooms and capable of hosting events up to 1,200 guests. The F&B outlets, created by PARIS SOCIETY, include Barnaby's Kitchen and Barnaby's Lounge Bar, ideal for social events and private functions.

The Pro-active Sales Manager will drive new business and grow market share across corporate, residential MICE, meetings, conferences, and group segments. This highly proactive role focuses on identifying, developing, and converting new business opportunities into long-term, profitable partnerships. Emphasis is placed on generating residential MICE business, corporate group demand, and event-led bedroom revenue while developing strategic relationships with corporate clients, agencies, travel management companies (TMCs), event organisers, and key industry partners.

The successful candidate will contribute to the hotel's commercial strategy, delivering revenue across bedrooms, meeting and event space, food & beverage, and ancillary services.

Key Responsibilities
- Proactively generate new business with a focus on residential MICE combining meeting/event space, accommodation, F&B, and ancillary revenue
- Identify, research, qualify, and secure new corporate accounts, agencies, TMCs, event organisers, associations, and key decision-makers domestically and internationally
- Target residential MICE opportunities across corporate meetings, conferences, training, healthcare, pharmaceutical, association, exhibition, incentive, sports, and agency-led business
- Build and maintain a strong pipeline of qualified opportunities
- Develop new local and national corporate business generating transient, group, and meetings revenue
- Reconnect with lost or previously declined business to maximise revenue
- Manage and grow an allocated portfolio of key corporate and agency accounts through structured account plans and client engagement
- Negotiate preferred corporate agreements and rate programmes aligned with hotel revenue strategies
- Support annual corporate RFP processes and preferred hotel programmes
- Promote the hotel’s conference facilities for meetings, residential conferences, exhibitions, training events, gala dinners, product launches, and corporate events
- Work closely with Groups & Events team to maximise enquiry conversion and deliver exceptional customer experiences
- Plan and execute proactive sales activities including client appointments, sales calls, LinkedIn prospecting, networking, exhibitions, sales missions, hotel show rounds, client entertainment, and market research
- Maintain a visible presence within the London corporate and MICE marketplace
- Analyse competitor activity and local demand to influence commercial decisions
- Deliver agreed monthly and annual revenue targets across corporate bedrooms, residential MICE, meetings & events, group accommodation, and food & beverage
- Produce accurate sales forecasts, pipeline reports, and business development plans
- Build long-term relationships with corporate travel buyers, procurement teams, event planners, agencies, and meeting organisers
- Represent the hotel at trade shows, networking events, and client hospitality functions
- Maintain accurate account plans, client records, sales activity, and pipeline updates within CRM and sales systems
- Prepare weekly and monthly activity reports, production analysis, and revenue forecasts
- Ensure all client correspondence, contracts, and proposals are completed accurately and professionally

Experience
- Hotel sales experience, ideally from a large volume-led hotel with a significant meetings & events operation
- Proven track record in MICE, Corporate, and some Leisure segments
- Experience with Lanyon/CVENT, Delphi, ANAIS, Opera, TMC & MICE distribution platforms
- Previous team management experience preferred
- Competent financial acumen including P&L, budgeting, and forecasting

About you
- Dynamic, self-motivated, enthusiastic, dependable, and adaptable
- Commercial mindset with a strong appetite for business development
- Strategic and process-driven with excellent organisational and communication skills
- Self-starter, resilient, and proactive in generating new business opportunities

Qualifications
- Candidates must have the right to work in the UK

Additional Information
- Employee benefit card offering discounted rates at Accor worldwide
- Free and delicious meal breaks on duty
- Complimentary stays in UK and Northern Ireland
- Friends & Family discounts
- 50% food discounts in hotel restaurants
- Pension scheme
- Eye test vouchers
- Staff uniforms provided
- Learning programs through Accor Academies
- Opportunities to develop talent and grow within the property and globally
- Ability to contribute to Corporate Social Responsibility activities such as Planet 21