Location
Paternoster Square, London

Hours
Full Time

Salary
Negotiable

About the Role
The Senior Manager, Field Marketing for Northern Europe is responsible for developing and managing a comprehensive marketing program to support sales and retention objectives. This role works closely with Sales, Account Management, and global Communications & Marketing teams to deliver global marketing programs tailored to local market and business needs. These programs combine thought leadership content, media initiatives, advertising, events, and digital approaches. The Senior Manager ensures enterprise and global campaigns are deployed across an optimal marketing mix, maximising ROI and aligning with core business priorities.

Key responsibilities include:
- Bringing the LSEG brand to life by activating it and its solutions in the most impactful way in market, infusing brand values into every marketing initiative.
- Translating global campaigns into localised market opportunities by tailoring messaging, content, and channel strategy to local needs.
- Managing all components of the market activation plan in partnership with sales, business development, and marketing colleagues to design, build, activate, and measure customer-centric marketing programs.
- Keeping the focus on the customer by utilising the full marketing mix to plan and execute demand generation tactics that drive awareness, interest, consideration, and purchase of LSEG products.
- Driving results in a team environment through effective partnerships with cross-functional teams.
- Running the business as if it’s your own by maximising ROI of marketing tactics through regular reporting and data-driven decision making.
- Becoming an expert by maintaining a strong understanding of the industry, market dynamics, customer challenges, and LSEG businesses and products.
- Demonstrating strong leadership skills by effectively managing teams to deliver integrated local marketing plans that drive brand impact and revenue growth.

Experience
10+ years of marketing experience combining strategic vision with a track record of delivering commercial outcomes. Experience collaborating across a matrixed B2B organisation is preferred. Knowledge of financial markets is beneficial. Proven experience working with sales teams and supporting programs to drive brand awareness and sales.

About you
Highly motivated individual who thrives in a fast-paced and matrixed team environment and is adaptable to changing market and organisational requirements. Ability to consistently produce results on time and within budget. Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organisation. Exceptional leadership, management, interpersonal, negotiation, and thought leadership skills. Hands-on, gets-things-done approach. Practical experience implementing AI within marketing planning and execution and delivering measurable results. Fluency in English is a must; fluency in another language of the region is a plus.

Qualifications
Undergraduate degree in marketing or related field.