Location
London

Hours
Full Time

About the Role
As a Senior Marketing Associate at Moody's, you will support the execution and optimisation of multi-channel demand generation campaigns that drive pipeline growth and revenue across the Insurance business. You will plan and execute regional campaigns aligned with business, sales, and marketing priorities, managing channels including email, digital advertising, social media, webinars, content syndication, and events. Your role involves configuring and launching campaigns within marketing automation platforms, building targeted audiences using data-driven segmentation, and supporting lead nurture programmes across key lifecycle stages. You will conduct quality assurance reviews of campaign assets to ensure a high-quality customer experience and regulatory compliance. Monitoring, analysing, and reporting on campaign performance will be key to identifying optimisation opportunities. You will coordinate with external vendors and partners to maximise lead generation effectiveness and drive operational excellence through process improvement, automation, campaign governance, and the use of AI-enabled marketing tools. Joining the Demand Strategy and Activation team, you will contribute to creating and activating marketing campaigns that engage target audiences and deliver measurable demand and revenue growth, leveraging AI responsibly and ethically to scale marketing impact.

Experience
- Minimum 3 years' experience executing multi-channel demand generation campaigns across email, paid media, social media, content syndication, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes
- Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar, including campaign build, launch, audience segmentation, workflow management, and optimisation
- Strong understanding of audience targeting, lead nurturing, and customer journey execution using data-driven approaches
- Experience in B2B marketing, preferably within financial services, insurance, or technology sectors, with knowledge of complex sales cycles
- Exceptional attention to detail with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets
- Experience analysing campaign, engagement, conversion, and pipeline metrics to identify optimisation opportunities and support business growth
- Excellent organisational and stakeholder management skills, able to coordinate multiple projects, vendors, sales, and marketing teams simultaneously
- Demonstrated proficiency in artificial intelligence concepts with hands-on experience using AI tools to streamline workflows and enhance operational efficiency
- Proven ability to implement AI-powered solutions to solve business challenges with awareness of AI risk management and commitment to responsible and ethical AI use

About you
Detail-oriented, proactive, and collaborative with strong communication skills. You thrive in a fast-paced environment and are passionate about leveraging data and technology to optimise marketing performance. You are committed to ethical AI practices and continuous learning to stay ahead in marketing innovation.

Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related discipline. Equivalent professional marketing qualifications and relevant industry experience will also be considered.