Location
London

Hours
Full Time

About the Role
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We strive to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

As a Senior Marketing Associate within our Demand Strategy and Activation team, you will support the execution and optimisation of multi-channel demand generation campaigns that drive pipeline growth and revenue across the Insurance business. You will build and manage campaigns across email, digital advertising, social media, webinars, content syndication, and events. Your role includes configuring and launching campaigns within marketing automation platforms, supporting lead nurture programmes, managing lead capture and qualification processes, conducting quality assurance reviews, monitoring campaign performance, coordinating with external vendors, and driving operational excellence through process improvement and AI-enabled marketing tools.

Joining our team means contributing to Moody’s success by delivering revenue-generating demand generation programmes across the full funnel, utilising AI to scale marketing impact through content creation, personalisation, campaign execution, quality assurance, and faster optimisation while maintaining responsible and ethical AI practices. You will collaborate closely with Sales, Marketing Operations, Digital Marketing, Content, and regional teams to create and activate impactful marketing campaigns.

Experience
3+ years' experience executing multi-channel demand generation campaigns across email, paid media, social media, content syndication, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes.
Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar, including campaign build, launch, audience segmentation, workflow management, and optimisation.
Strong understanding of audience targeting, lead nurturing, and customer journey execution, using data-driven approaches to improve engagement, lead quality, and campaign performance.
Experience in B2B marketing, preferably within the financial services, insurance, or technology sectors, with an understanding of complex sales cycles.
Exceptional attention to detail with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets to ensure a high-quality customer experience and regulatory compliance.
Experience analysing campaign, engagement, conversion, and pipeline metrics to identify optimisation opportunities, improve performance, and support business growth.
Excellent organisational and stakeholder management skills, with the ability to coordinate multiple projects, vendors, sales and marketing teams simultaneously.
Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency.
Proven ability to implement AI-powered solutions to solve business challenges and demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use.

About you
You are a proactive and detail-oriented marketing professional who thrives in a fast-paced environment. You embrace innovation and are eager to leverage AI technologies to enhance marketing effectiveness. You value collaboration and have excellent communication skills to work effectively with cross-functional teams and external partners. You model Moody’s values by investing in relationships, leading with curiosity, championing diverse perspectives, turning inputs into actions, and upholding trust through integrity.

Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related discipline.
Equivalent professional marketing qualifications and relevant industry experience will also be considered.