Location
London

Hours
Full Time - Core Hours with potential for hybrid working

Salary
Negotiable

About the Role
We are seeking an experienced Recruitment Marketing & Communications specialist to join the Harris Federation’s growing Talent Attraction & Resourcing (TA&R) Team as a Senior Talent Attraction Manager. This role offers autonomy, freedom to innovate, and the opportunity to lead the development and implementation of a comprehensive attraction strategy covering entry-level hires through to executive leadership.

This is a hands-on role encompassing the full marketing mix including email marketing, PPC, SEO, content marketing, social media, print, and more. You will help build the Federation’s employer brand and support recruitment activities across staff recruitment, CPD, teacher training, events, and student admissions.

The role offers excellent growth potential with opportunities to expand into admissions, sixth form marketing, academy branding, and wider Federation projects. It is ideal for a creative individual who can work strategically and practically to develop a long-term employer brand strategy and deliver engaging, innovative, and impactful marketing campaigns.

The Harris Federation is a pioneering not-for-profit education charity and one of the leading Multi Academy Trusts in the UK, with 51 academies across London and Essex. We are proud of our commitment to social mobility and the success of our pupils.

Our TA&R Team is responsible for talent acquisition strategy, promoting career opportunities, and attracting top talent. We offer flexible working arrangements, career progression, training, and a competitive rewards package including the Harris Allowance, Performance and Loyalty Bonus, Pension Scheme, and Wellbeing Cash Plan.

Main Areas of Responsibility
- Develop and implement a digital marketing strategy aligned with TA&R objectives
- Manage compliant and effective email marketing campaigns to generate leads and engage staff
- Develop content marketing strategies to enhance candidate experience during application and onboarding
- Create compelling content to communicate the Federation’s vision, values, ethos, culture, and Employer Value Proposition
- Build evidence-based cases for marketing activities across new and existing channels
- Research audience preferences and trends to optimize marketing and re-marketing efforts
- Manage programmatic and paid social (PPC) campaigns across platforms including LinkedIn, Google, Facebook/Instagram, TikTok, and Twitter
- Monitor and optimize campaigns to meet targets and budgets
- Build strong relationships with academy leadership to support local marketing initiatives
- Produce regular blog articles, newsletters, and digital content showcasing Federation achievements
- Maintain and optimize the careers website for SEO and candidate experience
- Use analytics tools to track marketing effectiveness and contribute to team objectives
- Research and produce creative content focused on education, particularly teacher recruitment and development

Experience
- Significant experience in marketing, communications, and brand management
- Proven track record delivering high-performing, high-value campaigns
- Strong experience managing PPC advertising
- Sound knowledge of Google AdWords
- Experience creating sponsored/promoted content on LinkedIn, Twitter, TikTok, Pinterest, and Facebook/Instagram
- Experience with Adobe Premiere Pro, Photoshop, or similar editing software
- Ability to balance creativity with data-driven insights to inform decision-making
- Knowledgeable and passionate about education, employer branding, communications, and talent acquisition
- Excellent written and verbal communication skills
- Up-to-date knowledge of social media technologies

About You
A creative, strategic, and hands-on individual passionate about marketing and communications, with a genuine interest in the education sector. You are motivated to develop innovative talent attraction campaigns and enjoy working collaboratively to achieve excellence.

Qualifications
Relevant qualifications or demonstrable experience in marketing, communications, or related fields are desirable but not explicitly stated.