Location
White City, London - 2 days a week in the office

Hours
Full Time

Salary
Negotiable

About the Role
Are you passionate about TV, audience engagement, and campaign performance? We’re looking for a Media Planning Executive to take ownership of both the strategic planning and operational delivery of on-air promotional activities across allocated channels. From big-ticket Drama and Sport to hit Entertainment and Factual programming, you’ll act as our subject-matter expert, translating insights into bespoke media plans, collaborating with creative teams, and optimizing activity to ensure ITV content captivates the right audiences.

Main responsibilities include working within a team of dedicated TV Media Planners responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time. You will create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama. You will work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation. Liaising with creative teams to help manage the delivery of marketing assets is key, as is monitoring performance and feeding back learnings to the wider campaign media team to paint an ongoing picture of what activity is performing best, driving optimisation across all TV activity. You will manage day to day queries from stakeholders around the business including Marketing, Media, Creative, Programme Strategy, Broadcast Ops and Commercial teams. Additional responsibilities include ensuring factual accuracy for visual on screen presentation and continuity scripts and administering the Creative Make-list via Citrus (in house system).

Experience
- Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
- Experience working in a fast paced and dynamic environment.
- Strong understanding of TV audience consumption trends and standard industry measurement metrics.
- Proven ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.

About you
- Passionate about media, TV and broadcast.
- Confident communication and stakeholder management skills.
- Organised and able to work under pressure and to tight deadlines.
- Flexible and able to adapt to changing circumstances.
- A can-do, collaborative, get-things-done approach.
- Good at understanding and interpreting data to aid decision making.
- Strong curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.

Qualifications
No specific qualifications required; however, a strong interest in media and TV, combined with relevant experience and skills, is essential.