Location
Chiswick Park, London
Hours
Full Time - Flexibility required with extensive travel and hours outside of usual 9-5
Salary
Negotiable
About the Role
The SVP, Commercial, Studios will lead the commercialisation and growth of IMG's studios business within IMG’s global commercial structure. Reporting to the Chief Business Officer, this role is responsible for converting Studios’ production, content, technical and creative capabilities into scalable, profitable propositions for rights holders, broadcasters, platforms, brands, and governing bodies. You will own the Studios commercial plan, revenue pipeline, forecasting, deal governance, and commercial performance, working closely with Studios leadership to ensure opportunities are strategically aligned, operationally deliverable, and margin accretive. A key priority is to integrate Studios more deeply into One IMG, building integrated propositions across rights, production, digital, data, brand partnerships and expanding further into regional growth markets.
Key Responsibilities
- Develop and deliver the Studios commercial strategy aligned with overall IMG objectives
- Identify and evaluate new revenue streams across sport content, formats, platforms, and territories
- Build and maintain strong relationships with broadcasters, platforms, rights holders, brands, agencies, and governing bodies
- Lead negotiations for commercial deals for Studios
- Maximise the commercial value of sports programming across linear, digital, social, and emerging platforms
- Oversee sales pipelines and ensure consistent delivery against revenue targets
- Identify new clients, markets, and partnership opportunities both domestically and internationally
- Collaborate closely with production, editorial, legal, and finance teams to ensure deals are deliverable, compliant, and profitable
- Lead, mentor, and develop the commercial team, fostering a high-performance culture
- Own commercial forecasting, budgeting, and reporting alongside finance
- Ensure robust commercial governance, contract management, and risk mitigation
- Monitor market trends, competitor activity, and commercial performance
Experience
- Proven senior commercial leadership experience within TV production, sports media, broadcasting, or digital content
- Strong track record of closing high-value commercial deals and partnerships
- Deep understanding of the sports media landscape, including broadcasters, streamers, brands, and rights holders
- Experience running complex, multi-region or multi-channel commercial operations with consistency and scalability
- Experience working with sports rights, sponsorship, or branded content is desirable
- International market experience and established network across sport, media, and brand partners is advantageous
- Significant exposure to Middle East, African or American markets is a plus
About you
- Strategic thinker with a hands-on approach
- Confident, credible, and persuasive with senior executive levels
- Collaborative leadership style with the ability to balance creative and commercial priorities
- Resilient and adaptable in a fast-paced, deadline-driven environment
- Exceptional business acumen with a proven track record of defining and executing commercial strategies that deliver profitable growth, strong margins, and long-term value
- Highly effective people leader and collaborator with ability to unite global, cross-functional teams and influence at the executive level
- Champions a culture of commercial innovation, executional rigor, accountability, and continuous improvement
- Adept at balancing speed, quality, cost, and risk in high-stakes commercial decisions
- Partners effectively with Finance, Operations, Technology, and People + Culture teams to align capabilities, systems, and talent with commercial priorities
Qualifications
No specific formal qualifications required; emphasis is on proven commercial leadership, strategic thinking, and relevant industry experience.
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