Location
Kennington, London Head Office

Hours
Hybrid working pattern, minimum of 3 days a week in the office

Salary
£75,000 per annum

About the Role
The Head of Sales is responsible for leading Peppermint’s sales function and driving new business growth across key sectors, with a primary focus on Greenfield events. Working closely with the founder and Commercial Sales Director, you will lead the development of new opportunities, manage the sales pipeline, and ensure Peppermint maintains strong visibility across the market. You will lead conversations with partners, identify opportunities, build relationships, and progress discussions through to commercial agreement.
You will manage the sales team, including the Sales Manager, ensuring a proactive and structured approach to business development. This includes overseeing pipeline activity, tenders, and bids to ensure opportunities are identified early and progressed efficiently.
A key responsibility is owning Peppermint’s Greenfield pipeline while contributing to wider growth across events and venues sectors. You will personally lead major pitches and strategic opportunities, while overseeing smaller opportunities delivered by the Sales Manager.
This role requires a highly proactive, market-facing approach. You will be visible in the industry, building relationships, identifying opportunities, and ensuring Peppermint is consistently in the right conversations. You will take ownership of opportunities from initial outreach through to contract signature, leading commercial structuring, budgets, and negotiations in collaboration with the Commercial Finance Analysis function.
Peppermint works with some of the most recognised venues, festivals, and promoters in the industry, and the product offering is strong. This role provides the platform to build on that momentum and take the business further. For the right person, there is real scope to shape the commercial direction of the business and make the role your own.

Core Accountabilities
Team Management
Lead the proactive and growth sales function for Greenfield. Manage and develop the Sales Manager, ensuring strong accountability for business development and opportunity progression. Provide tools, templates, and processes to enable efficient and high-quality sales submissions. Prioritise workflow and oversee pipeline activity to meet deadlines. Foster a proactive sales culture with consistent market engagement.
Pipeline Management & Sales Process
Generate new business opportunities through industry engagement, networking, and relationship development. Own Peppermint’s Greenfield pipeline with strong forward visibility across events and venues. Lead major pitches and strategic opportunities, collaborating with the Levy bid team. Manage the end-to-end sales process from opportunity to contract signature. Develop commercial proposals, budgets, and deal structures with Commercial Finance Analysis. Lead negotiations to secure commercially strong agreements. Provide regular pipeline reporting and sales updates.
Account Management
Ensure clear and efficient handover of won business to the client account management team. Maintain strong client relationships throughout the sales process to support smooth delivery. Work collaboratively with the Head of Client Relationships and account managers to ensure commercial agreements are clearly documented and understood prior to project delivery.

Performance Indicators
Success will be measured by winning new clients and securing new business focused on Greenfield events, building and maintaining a strong and realistic pipeline, converting opportunities from first conversation to signed contracts, securing profitable events aligned with growth strategy, proactive opportunity generation through networking, delivering bids that reflect Peppermint’s personality, and strong collaboration across teams to support successful delivery.

Experience
- Minimum 3 years managing a proactive sales team
- Proven track record in proactive sales and pipeline development
- Excellent relationship building skills
- Ability to manage pressures and conflicting priorities
- Influential presentation and communication skills
- Expert negotiating skills
- Experience leading commercial proposals, budgets, and deal structuring

About you
- Proactive, self-starting approach to business development
- Ability to identify and pursue opportunities independently
- Strong interpersonal skills to build and maintain industry relationships
- Comfortable leading major pitches and strategic opportunities
- Collaborative team player who supports cross-functional working

Qualifications
No specific qualifications required; emphasis on relevant experience and skills in sales leadership and business development.