Location
Kennington, London Head Office

Hours
Hybrid working pattern, minimum of 3 days a week in the office

About the Role
The Sales Manager will play a pivotal role in driving performance and growth across Peppermint’s three core sectors: Greenfield events, venues, and seasonal venues. The role focuses on building meaningful in-person relationships and becoming a trusted, go-to contact for bar opportunities. While some work will be reactive, the position is primarily market-facing, fostering trust and creating genuine reciprocity through consistent presence and follow-through. Working closely with the Head of Sales, supporting the Commercial Sales Director and founders on larger bids, you will generate your own opportunities and help progress longer-term deals by developing leads, contributing to proposals, and converting conversations into commercial agreements.

Core Accountabilities
New Business Development: Proactively identify and explore new festivals, venues, and events, attending in person whenever possible to scope opportunities and initiate meaningful engagement. Build and maintain strong relationships with promoters, rights holders, venue operators, and commercial partners. Represent Peppermint within the industry by attending relevant events, festivals, and networking opportunities. Maintain strong awareness of emerging trends and opportunities within the market.
Pipeline Development: Build and develop a strong pipeline by proactively identifying, engaging, and progressing new opportunities. Take ownership of individual prospects while supporting the wider pipeline strategy. Continuously expand your industry network to generate new opportunities and maintain a consistent flow of potential business.
Pitch Development & Sales Process: Develop pitch materials, tenders, proposals, and commercial submissions with the support of the Head of Sales. Lead coordination of information and shape compelling proposals and presentations, proactively driving content. Support founders and directors on major pitches, anticipating needs and adding value.
Commercial Support: Collaborate with Commercial Finance to develop budgets, financial models, and proposals. Support commercial negotiations and deal structuring, ensuring opportunities are viable and aligned with profitability targets.
Relationship Management: Build and maintain strong relationships with industry stakeholders to support long-term opportunity development. Maintain regular engagement with prospective partners and contacts to identify future opportunities and ensure Peppermint’s strong market visibility.
Reporting & Market Insight: Provide regular updates to the commercial team on new prospects, bids, opportunities, and industry developments. Maintain accurate opportunity tracking using internal CRM and project management tools.
Account Management: Ensure clear and efficient handover of successfully won business to relevant internal teams following contract agreement. Work collaboratively to ensure commercial agreements are clearly documented and understood prior to project delivery.

Experience
- Minimum 3 years in proactive business development and outbound sales roles.
- At least 2 years’ experience managing competitive tenders and delivering compliant submissions to win new business.
- Proven ability to develop and close new business opportunities from initial contact to contract.
- Experience within events, festivals, venues, or related sectors (3+ years).
- Strong relationship-building skills with confidence engaging senior stakeholders.
- Comfortable working in a fast-paced environment, managing multiple opportunities simultaneously.

About you
- Self-motivated and proactive with the ability to take ownership and drive activity independently.
- Outstanding communication and interpersonal skills.
- Strong commercial awareness with the ability to identify and prioritise high-value opportunities.
- Adaptable and resilient, able to work effectively with diverse clients and stakeholders.

Qualifications
No specific qualifications required; relevant experience and a proactive attitude are essential.