Location
Central London

Hours
Full Time

Salary
Negotiable

About the Role
Salesforce, the #1 AI CRM, is seeking a strategic and collaborative Paid Media Senior Analyst to drive revenue-based outcomes through high-impact media strategies aligned with our business priorities. This role partners closely with the EMEA Field Marketing team, Media Finance, and Media Intelligence teams to ensure cohesive planning, execution, and performance measurement of paid media campaigns. You will build data-driven acquisition strategies, align messaging and content to customer journeys, and ensure precision in audience targeting, market selection, budgeting, and forecasting. Join us to lead end-to-end acquisition strategy across digital channels including search, social, display, video, and native to acquire new customers and drive revenue growth. Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals. Develop audience strategies leveraging first- and third-party data, behavioral insights, and market segmentation. Create and manage forecasting and budget models to ensure efficient investment and scalable growth. Monitor and optimize campaigns in real time, using data to inform decisions and ensure ROI targets are met. Translate business priorities into actionable media plans and performance KPIs. Build testing roadmaps to validate creative, messaging, and targeting hypotheses. Stay current on industry trends and emerging technologies to maintain a competitive edge.

Experience
5+ years of experience in digital marketing with a focus on paid media acquisition. Proven track record of driving revenue and business outcomes through paid media. Deep understanding of customer journey mapping, audience targeting, and performance analytics. Proficiency with media platforms such as Google Ads, Meta, LinkedIn, DSPs, and marketing analytics tools. Experience managing budgets and developing accurate forecasts.

About you
Strategic mindset with hands-on ability to execute and optimize campaigns. Strong cross-functional collaboration and communication skills. Passionate about innovation and driving business success through data-driven media strategies.

Qualifications
Relevant experience and skills in paid media acquisition and digital marketing. Ability to translate business priorities into actionable media plans and performance KPIs. Commitment to staying current with industry trends and emerging technologies.