Location
London

Hours
Full Time

Salary
Negotiable

About the Role
Stripe is a financial infrastructure platform for businesses, used by millions of companies worldwide—from large enterprises to ambitious startups. Our mission is to increase the GDP of the internet, offering you an unprecedented opportunity to impact the global economy while doing the most important work of your career.

The EMEA Demand Generation team is a group of marketers and channel specialists driving strategies to engage prospects and customers and generate demand for our prioritised solutions. We collaborate closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales Development, and Sales teams to deliver full-funnel product and audience campaigns, optimise performance, and drive business impact across all customer segments and product lifecycle stages.

This role focuses on Platforms, one of Stripe’s largest and fastest growing segments. Positioned at the intersection of global and regional field teams, you will help define and lead Stripe's Platform and Marketplaces strategy across EMEA. You will drive marketing activations, build innovative programs, and work with sales and product teams to ensure full-funnel alignment. This business-critical role requires a highly collaborative individual who thinks strategically and tactically, navigates complexity, and partners effectively with sales and marketing stakeholders.

Key Responsibilities:
- Develop a multi-channel, regional demand generation strategy and plan to acquire SaaS Platforms and Marketplaces across EMEA in collaboration with global marketers and regional experts.
- Collaborate with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
- Execute global campaigns regionally with audience PMMs and global campaign leads to acquire and nurture leads at scale via digital content, paid placements, digital events, and targeted nurture programs.
- Develop account-based marketing strategies for named account lists.
- Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly grow pipeline.
- Own key business and revenue metrics for Platforms and Marketplaces across the full funnel, investigating business health issues such as conversion and lead quality.
- Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management.
- Identify innovative ways to reach and engage users.
- Serve as a thought leader representing EMEA in campaigns and broader go-to-market initiatives.
- Continually optimise for efficiency, scale for growth, and prioritize focus.

Experience
- 7+ years of relevant experience running marketing campaigns for enterprise-sized companies.
- Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, account-based marketing, and lead management.
- Proven experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
- Demonstrated track record of defining and executing end-to-end, multi-channel programs with cross-functional stakeholders that deliver against funnel metrics and KPIs.
- Strong written and verbal communication skills with the ability to convey complex topics simply.
- Excellent organisation and project management skills with the capacity to manage multiple complex projects simultaneously.
- Strong analytical skills with the ability to derive actionable insights from complex data.
- Ability to work cross-functionally in a highly matrixed organisation.
- Startup mentality with a bias to action and adaptability in a fast-paced environment.

About You
- Collaborative and strategic thinker who can also execute tactically.
- Comfortable navigating complexity and working with diverse sales and marketing stakeholders.
- Motivated to drive business impact and growth across a dynamic, high-growth tech environment.

Qualifications
Preferred but not required:
- B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
- Experience in payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
- Experience at a highly dynamic, high-growth tech company or consulting firm.