Location
London Broadcasting House (Hybrid with a minimum of 2 days in London offices)

Hours
Full Time

Salary
£49,200 - £60,000 per year depending on relevant skills, knowledge and experience. The expected salary range reflects internal benchmarking and external market insights. Flexible working options are available and will be discussed at offer stage.

About the Role
An excellent opportunity to join one of Europe’s biggest CRM programmes and help fund a BBC for everyone. As a Marketing Manager in the Licence Fee Unit, you will play a key role in creating campaigns that drive revenue across a wide range of marketing platforms. You will be part of an award-winning team working with market-leading agencies in campaign management and media activation. This role offers opportunities for growth within the BBC’s wider marketing community.

The Licence Fee Unit (LFU) is the key funding source for the BBC. It is a small, highly collaborative and nurturing team operating an outsourced model. You will work with a large full-service agency, a best-in-breed media buyer, and smaller specialist agencies. The LFU encourages Enterprise working across the BBC and constantly innovates to drive revenue and reduce costs, offering many opportunities for professional development.

Your Key Responsibilities and Impact
- Oversee campaigns working with outsourced suppliers, selecting creative routes and influencing final selection by the Head of Marketing for major briefs.
- Review all media plans in collaboration with outsourced media planning and buying agencies.
- Ensure best overall ROI for campaigns based on analysis.
- Employ Enterprise working within the LFU, across BBC divisions, and with suppliers, ensuring all activity is operationally supportable, legally compliant, and meets BBC Editorial Guidelines.
- Contribute to strategic planning by understanding business priorities and using campaign insight, post-campaign analytics, and data analysis.

Experience
- Senior-level experience developing new and effective marketing strategies, likely gained in a large organisation with regulatory oversight.
- Proven track record delivering complex marketing campaigns across multiple channels including direct, digital, social, and influencer media.
- Experience working with outsourced teams and practising Enterprise working within an organisation.
- Ability to manage complex matrix environments with shared responsibilities.
- Proven significant budgetary responsibility in a large-scale marketing organisation.
- Ability to present to senior stakeholders to achieve buy-in.

About You
- Strong interpersonal skills and ability to work effectively as part of a team.
- Embraces change and manages critical stakeholder relationships.
- Self-reliant, resilient, and proactive.
- Good negotiation, influencing, and presentation skills.

Desirable
- Experience translating audience insights and analytics into marketing plans and effective campaign briefs.
- Direct marketing experience including Direct Mail, Email, and SMS.
- Digital marketing experience including Paid and Owned media across Display, Search, Social, ECRM, and Influencer channels.
- Experience across TV, Radio, Digital, and Podcasts.