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Sales Executive – Social Events and MICE

ACCOR
Hospitality
Hospitality
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Description

Location
London

Hours
Full Time (hours not specified)

Salary
Negotiable

About the Role
The Mercure & Ibis London Earls Court hotel is a newly renovated property in Southwest London, comprising 508 rooms across two distinct Accor brands: 282 Mercure rooms and 226 Ibis rooms. The hotel features the versatile London Suite ballroom, divisible into nine meeting rooms and capable of hosting up to 1,200 guests. The F&B outlets, created by PARIS SOCIETY, include Barnaby’s, ideal for social events with spaces that can be partially or fully privatized for groups, events, or additional catering and meeting needs.

The Sales Executive – Social Events & MICE is responsible for proactively developing new business opportunities across social events, private events, Barnaby's activations, MICE, agencies, associations, residential meetings, and event-led opportunities. The role focuses on generating new revenue by securing new business, developing existing accounts, and promoting Barnaby's as a premier destination for private hire, networking events, celebrations, brand activations, and social gatherings.

Working closely with the Director of Sales & Marketing, Senior Sales Manager, Corporate & Strategic Accounts Manager, and Sales Development & Marketing Executive, the Sales Executive will maximise revenue opportunities across all hotel departments. The role also supports sales administration, ensuring all sales activity, account information, and reporting are maintained to the highest standard.

Key responsibilities include presenting a professional and guest-centric approach, establishing positive relationships with guests and colleagues, resolving guest feedback efficiently, and maintaining thorough knowledge of the hotel’s facilities and services. The role involves identifying and converting new business opportunities, managing an agreed portfolio of accounts, building strong relationships with agencies and event planners, and supporting marketing campaigns and promotional activities.

The Sales Executive will conduct client appointments, site inspections, presentations, and follow-ups to maximise business conversion, attend networking and hospitality events, produce accurate sales reports, maintain CRM systems, conduct market research, and stay aware of competitor activity and market trends. Domestic and international sales trips may be required.

Employee benefits include discounted rates at Accor worldwide, free meal breaks on duty, complimentary stays in the UK and Northern Ireland, friends & family discounts, 50% food discounts in restaurants, pension scheme, eye test vouchers, staff uniforms, learning programs, and opportunities for career development and involvement in corporate social responsibility initiatives such as Planet 21.

Requirements

Experience
Proven experience in sales, preferably within social events, MICE, or hospitality sectors. Experience in managing client portfolios and generating new business opportunities is essential.

About you
Highly motivated and proactive individual with excellent communication and interpersonal skills. Ability to build and maintain strong relationships with clients and colleagues. Strong organisational skills and attention to detail. Passionate about delivering exceptional customer service and achieving sales targets. Comfortable working in a fast-paced environment and able to manage multiple priorities.

Qualifications
Right to work in the UK is required. Relevant qualifications in sales, marketing, hospitality, or events management are advantageous but not essential. A positive attitude and willingness to learn are highly valued.

Expiry date: 11/12/2026
Sales Executive – Social Events and MICE
Company:
ACCOR
Job Type:
Full-time
Location:
London