
Location
London - Television Centre (Hybrid working)
Hours
Full-time, Permanent
Salary
Up to £55,000 per year plus £5,441 London Weighting, depending on relevant skills, knowledge and experience
About the Role
Join BBC.com as a Senior Designer and play a key role in shaping the creative direction of its growing international subscription business. You will lead the development of impactful brand and campaign creative across digital channels, combining strategic thinking with hands-on design execution. Working closely with editorial, marketing, product and UX teams, you will create audience-focused campaigns, champion brand excellence and help drive subscription growth on a global scale.
This is a unique opportunity to influence how millions of people discover and engage with BBC content worldwide. You will work at the intersection of creativity, storytelling and digital product growth, collaborating with talented multidisciplinary teams on high-profile campaigns. With exposure to strategic decision-making, stakeholder leadership and brand development, this role represents an ideal next step for a Senior Designer.
Key Responsibilities:
- Lead the creation of high-quality design and campaign assets across web, social, CRM, paid media and subscription marketing channels.
- Develop compelling creative concepts and visual storytelling that drive audience acquisition, engagement, retention and subscription growth.
- Champion and evolve BBC brand standards, ensuring consistency and excellence across all customer touchpoints.
- Partner with editorial, marketing, product, UX and growth teams to translate insights and objectives into effective creative solutions.
- Manage multiple creative projects from concept through to delivery, ensuring quality, efficiency and continuous improvement.
- Build strong stakeholder relationships, presenting creative work confidently and influencing decision-making through expert design guidance.
- Provide day-to-day leadership, mentoring and direction to the Motion Designer, helping to maintain high creative standards across the team.
Experience
Significant experience in a Senior Designer, Graphic Designer or Brand Design role, ideally within media, publishing, digital products, subscription businesses or content-led brands. Proven ability to create high-performing creative assets across digital channels including web, social, CRM and paid media. Strong portfolio showcasing branding, campaign development, digital marketing and visual storytelling. Proficiency in Adobe Creative Suite and Figma, with experience working in digital-first environments. Experience leading projects and supporting, mentoring or coaching junior creatives. Strong stakeholder management skills with the ability to influence and present ideas effectively.
About You
Creative and strategic thinker passionate about storytelling and brand excellence. Comfortable working collaboratively across multidisciplinary teams and managing multiple projects simultaneously. Enthusiastic about driving audience growth and subscription success on a global scale. Passion for journalism and creating work that reaches diverse international audiences. Commercially aware with the ability to balance brand, audience and business objectives.
Qualifications
While no formal qualifications are specified, a strong portfolio and demonstrable experience in senior design roles are essential. Desired but not required skills include experience with subscription or membership businesses, basic motion graphics knowledge, familiarity with AI-powered creative tools, understanding of digital products and UX principles, and contributing to brand system evolution.
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