
Location
London (Broadcasting House), Salford, Birmingham, Cardiff, Glasgow - Office based with some hybrid working
Hours
Full Time - Permanent Contract
Salary
£42,000 - £52,000 per year depending on relevant skills, knowledge and experience. The expected salary range reflects internal benchmarking and external market insights. Flexible working options are available and will be discussed at offer stage.
About the Role
Join BBC News as a YouTube Channel Manager and play a key role in growing one of the world's largest and most trusted news brands on YouTube. You will be responsible for how BBC News journalism is packaged, published and optimised on the platform, ensuring content reaches and engages audiences across the UK and globally. Working closely with editorial and production teams, you will use audience insight, platform expertise and strong editorial judgement to maximise the impact of our journalism.
BBC News reaches millions daily through its digital platforms, with YouTube being a key part of its future audience strategy. This role offers the opportunity to work at the heart of a fast-paced, innovative team, shaping how audiences discover and engage with trusted journalism. You will work on some of the world's biggest stories while developing new approaches to audience growth, content optimisation and digital storytelling.
Your key responsibilities include managing the day-to-day operation of BBC News YouTube channels, ensuring content is published, scheduled and optimised to maximise audience reach and engagement. You will collaborate with journalists, producers and editors to package content for YouTube, including titles, descriptions, thumbnails and playlists that drive audience growth. Using audience insights and performance data, you will inform publishing decisions, improve content performance and identify growth opportunities. You will support major news coverage by ensuring content is published quickly, accurately and effectively for YouTube audiences. Additionally, you will identify opportunities to adapt and repurpose BBC News journalism into YouTube-native content and formats, champion YouTube best practices across BBC News, and test new publishing strategies and audience-development approaches to support long-term channel growth.
Experience
Proven experience managing and growing a YouTube channel for a publisher, news organisation, brand or creator. Strong understanding of YouTube audience behaviours, discovery systems, content optimisation and platform best practice. Experience packaging video content for YouTube, including writing effective titles, descriptions and thumbnail briefs. Ability to use analytics, performance data and audience insights to evaluate content and improve reach, engagement and audience loyalty. Strong editorial judgement and experience working within a fast-paced editorial, digital or content production environment.
About you
You are a proactive and innovative professional with a passion for digital journalism and audience growth. You thrive in fast-paced environments and have excellent collaboration skills to work effectively with editorial and production teams. You are eager to champion best practices and experiment with new formats and strategies to maximise impact on YouTube.
Qualifications
While specific qualifications are not listed, relevant experience in digital content management, journalism or related fields is essential. Desired but not required skills include experience working within a newsroom or current affairs environment, knowledge of audience development strategies and social video publishing across multiple platforms, experience supporting live streams or breaking news coverage, understanding of YouTube monetisation and channel strategy, and the ability to present audience insights and recommendations to stakeholders and editorial teams.
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